![\"How](\"https:\/\/s3.postcron.com\/blog-en\/2014\/05\/more_likes.jpg\")
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Okay guys, I admit, I had to read a LOT, to reach the conclusion\u00a0that ghosts are NOT the best audience for Facebook<\/strong>. Sorry for saying but neither are zombies or witches, who are now becoming quite fashionable again.<\/p>\n What\u2019s this all about? It’s that honestly I don\u2019t get why so many people are still insisting on buying and\u00a0selling “fans” or “likes”.<\/strong> I’d like to think it’s the ingenuity of that entrepreneurial\u00a0rookie that craves to see his\/her page grow so badly, that they look for anyway to get more likes on Facebook and then do anything to get them<\/em>. Obviously, they forget that ghosts and zombies and witches, don’t do any of the following:<\/strong><\/p>\n 1- They don’t\u00a0generate engagement:<\/strong><\/p>\n Have you ever heard of a ghost who can “like” or comment on a post<\/strong>?<\/p>\n (I’ve never seen a winning selfie of a ghost, but … who says it couldn’t happen?). \u00a0Even less can they be advocates of a brand or identify with the voice of an organization or company. \u00a0Neither can they use #hashtags<\/strong> to participate in a conversations , etc., etc., etc…<\/p>\n What we’re sayin is: \u00a0you get NOTHING IN RETURN<\/strong>, there’s no communication, there’s nothing real behind a \u201cpack” of 10,000 fake fans.<\/p>\n You guys might say:<\/strong>\u00a0“Oh, I know that, but it\u2019s so hard to get your\u00a0Facebook\u00a0to grow these days, it’s so hard to get fans and get your posts to have “likes”, comments, and shares. Buying fans is just a push to get the page going and later we’ll work on keeping the momentum going!”<\/em><\/p>\n And I’d respond:<\/strong><\/p>\n Nowadays, the 3 key elements<\/strong> to get more likes on Facebook are:<\/p>\n 1 – Content<\/strong> (and everything related to it) So … how can you get more likes on Facebook<\/strong>?<\/p>\n Well , it’d be easier to just give you the typical “practical” advice<\/strong> that you might find on other blogs like “share images, make sure your posts are short, upload content when your fans are online, be consistent and publish at least 2 times per day, use hashtags, use an authentic voice, make your brand more human, do promotions, ” etc., etc., etc. .<\/p>\n But do you really know WHICH\u00a0<\/strong>images your fans or potential fans actually like? Do you know what to say, how to talk to them, or even what they really want<\/strong>? Do you understand what kind of relationship you need to build with your fans on this platform or how to get them to help you get more fans<\/strong>? Do you know what people are looking for on Facebook and what you need to do in order to get in touch with their needs, satisfy them, and then find the opportunity to connect deeply with them, and obviously take advantage?<\/strong><\/p>\n \u201cUmmmm, noo? …. “<\/strong><\/p>\n If you want to work seriously on building up your community<\/strong>, it’s \u00a0essential that you understand this part.<\/p>\n First,\u00a0Why do people use Facebook?<\/strong><\/p>\n Whether they be teenagers, people in their 30s, 40s, or even older; everyone is looking to connect with friends and loved ones<\/strong>. Why? Because Facebook is a space for communicating, where we can express ourselves with confidence, where we bring together our “friends”, and let them see our private lives<\/strong>. It’s a place where we can say and share a certain intimacy and depth<\/strong> of our feelings, thoughts, tastes, values , etc. . . .<\/p>\n This chart<\/a>\u00a0explains it quite well:<\/p>\n <\/p>\n Okay, so we know that we gotta work hard to be\u00a0our fans’ best friend.<\/strong><\/p>\n Look how this brand<\/a>\u00a0shows interest and talks just like another “friend” of its fans:<\/strong><\/p>\n 1 – The need to belong<\/strong><\/p>\n 2 – The need for \u201cself-presentation<\/strong>“. That is, saying who we are, what we do, and what we think and feel.<\/p>\n So: if the need is to belong to something, don’t hesitate to build a community<\/strong>. This means companionship, helping, sharing, celebrating.<\/strong> This is exactly what you should do with your fan page. Remember that people look for ways to create an image that represents them too. So, you should use content that your fans can reutilize<\/strong> as a resource, content that represents them and that they can identify with and that allows them to show their image.<\/p>\n Good. The first step is already done. Now you know how and why you need to use this social media channel: in order to become your fans’ best friend and create a consistent community for your brand.<\/strong><\/p>\n Your fans are the second key element and getting to know them is extremely important if you want to know how to speak their language, or what kind of posts get their attention, or that they find useful, and what’s more if they’ll want to like it and\/or share it.<\/strong><\/p>\n The more information you get from your fans, the faster and more accurate you’ll be able to make decisions<\/strong> related to your fan page and then design a strategy that gets more likes and broadens the base of your community.<\/p>\n So … To get to know your fans, \u00a0you got\u00a0a long road and a short road:<\/strong><\/p>\n \u201cBesides knowing how to \u201ctell\u201d the brand in respect to the characteristics and nature of each social network, or perhaps knowing what size a picture, a video, a cover should have, or even the time of publication, it\u2019s really important to know if WHAT we\u2019re offering as a solution, selling, or communicating, and if HOW we\u2019re doing it FITS the needs, the desires, and the ideals of the people who we\u2019d like to have as customers.\u201d<\/p><\/blockquote>\n <\/p>\n In the Buyer Persona blog post, we offer a very simple spreadsheet with more than 75 questions. They are aimed to help you get to know the personal and emotional profile and other quality aspects<\/strong> that can deepen your knowledge about your fans. I’ll put it here in case you’re interested —-> \u201cclick here, I’m the spreadsheet<\/a> \ud83d\ude42\u00a0\u201d<\/p>\n Here’s what \u00a0you’ll\u00a0find under each tab on the Insights feature:<\/p>\n – If you wanna know what other information you can get regarding your audience, make sure to check out this link from the Facebook help center: here<\/a><\/p>\n – If you’re new to the world of Insights, I suggest you review this link first, which is a short introduction: here<\/a> \u00a0<\/strong><\/p>\n We already got a headstart<\/strong>\u00a0on this topic in our post on \u00a0\u201cSocial Media Trends: the latest data, infographics and statistics.\u201d<\/a>\u00a0 We confirmed, along with other fieldwork that’s been done on this topic, that \u00a0images are the format most consumed, and at the same time: viewing, sharing and uploading photos, videos, are what people spend most of their FB time doing.<\/strong><\/p>\n Take a look at this chart<\/a>:<\/p>\n – CONTENT\u00a0–<\/p>\n 7 Basic Functions of Popular Posts:<\/strong><\/p>\n Consider this\u00a0study<\/a>, where 31,000 posts coming from 67 Facebook pages were analyzed, and the most shared posts were detected to contain one of the following functions:<\/p>\n 1-\u00a0GIVE<\/strong>:\u00a0Offers, discounts, deals or contests that everyone can\u00a0benefit from, not just one sub-group of your friends<\/p>\n 2-\u00a0ADVICE<\/strong>: Tips, especially about problems that everyone\u00a0encounters; for example, how to get a job or how to beat the flu, etc …<\/p>\n 3-\u00a0WARN<\/strong>: warnings about hazards that could affect anyone.<\/p>\n 4-\u00a0ENTERTAIN<\/strong>:\u00a0Funny pictures, animals, or quotes, as long as they\u2019re not offensive to any group- sometimes the humor isn\u2019t quite as strong\u00a0or edgy- it has to appeal to a general audience.\u00a0This doesn\u2019t always work and you have to know the user profile\u00a0really well, in order to know exactly WHAT entertains them.<\/p>\n 5- INSPIRE<\/strong>: especially with phrases or quotes, but they can also be stories through pictures, videos, and articles.<\/p>\n 6-\u00a0AMAZE<\/strong>: amazing facts and surprising pictures.<\/p>\n 7-\u00a0UNIFY<\/strong>: Posts that act as flags to carry and a way to brag\u00a0to others about your membership in a group that\u2019s doing pretty\u00a0darned good, thank you very much.<\/p>\n Remember that if you’re in charge of one or even several Facebook pages, in order to quickly share large volumes of images<\/strong>, you can set up a file on your computer, and by using Postcron<\/a>‘s\u00a0Multiupload feature, you can upload and\u00a0automatically\u00a0<\/strong>schedule in your calendar of publications, more than 200 pictures<\/strong> less than 5 minutes.<\/p>\n – CONTENT –<\/p>\n Make sure you use the Insights<\/strong> tool to find out what kind of posts were the most popular among your fans<\/strong>. Go to the Posts tab, you’ll see there are three options: \u201cAll Posts\u201d, “When Your Fans Are Online” and “Best Post Types\u201d. In the last one, you’ll find information about which formats got the highest participation, number of comments, likes, etc.<\/strong> . . .<\/p>\n -94 %<\/strong>\u00a0of users\u00a0consider how helpful a link would be to another user\u00a0before posting it. – CONTENT\u00a0–<\/p>\n Storytelling<\/strong>: This is the most important element of any content strategy. Today, it\u2019s basically used religiously. Why? Because its power lies in the ability of persuasion which is achieved when an idea, concept, message, is combined with emotion.<\/strong><\/p>\n It’s precisely what allows a brand to tell its story, and thus become more human. <\/strong><\/p>\n In our article on Storytelling<\/a>, we give super-practical tips on how to apply this tactic on different social networks<\/strong> by showing you examples of other brands. To give you a quick idea and show you that\u00a0it’s \u00a0not necessary to use a blockbuster film to get storytelling done, take a look at how its done on various social media channels:<\/p>\n This will not only strengthen your relationship with your current audience, but naturally attract new fans <\/strong>(friends of the friends, of the friends, of the friends of your fans.)<\/p>\n Obviously<\/strong>, the tips and information that I’ve shared with you about “content\u201d won’t magically generate 10,000 or 20,000 fans overnight.<\/strong>\u00a0But I still insist, if you wanna\u00a0do it seriously, you gotta be patient. People need time to get used to your brand and your friendship.<\/strong><\/p>\n Save the money you’d spend on a \u201cpack of 5,000\u00a0ghost fans,” and use it to pay for ads on Facebook that promote your existing posts, or use it to subscribe to tools that allow you to design useful info graphics such as http:\/\/piktochart.com\/, or that allow you to edit and make your own professional images: http:\/\/pixlr.com\/<\/p>\n Why? This is why:<\/p>\n That’s why you should practice a lot; write 25 versions of the same title<\/strong>. At first, it\u2019s a tedious task that no one wants to do, but hey, write\u00a0at least\u00a07 versions, and then test them out. One day publish one version, another day another version, and so on. That way you’ll be able to see which one was the most successful.<\/strong> Remember, no one can do magic with these things, and if you can, then someone please let me\/us in on your secret NOW.<\/p>\n As a basic tip, keep the following in mind: keep the message short, simple, and easy to understand, while also making it something that triggers curiosity in your fanbase.<\/strong><\/p>\n – CONTENT-<\/p>\n When you use numbers like<\/strong> \u201c7 Keys, 5 tips, 10 errors,” the reader gets the feeling that these posts will be practical and quick<\/strong> to read or understand. For example:<\/p>\n All your efforts in producing personalized content, writing headlines, knowing your fans,\u00a0mastering the nature of this channel, should NOT be put to waste. Although we all know how hard it is<\/a> to increase the scope of publications and our pages, if you don’t want to waste all your hard work, \u00a0you’d better \u00a0take advantage of the things you can somehow control: be aware of the times when your fans have shown to be in contact with your content.<\/strong><\/p>\n Again, take advantage of Facebook’s own Insights tool. Research what times the main interactions occurred.<\/strong> Go to the “Posts ” tab and then the sub tab “When Your Fans Are Online”<\/p>\n In the second part of this article, I’ll develop lots of PRACTICAL advice<\/strong> for you to utilize and get more fans on Facebook. The tips will complement the introduction and the theory I’ve covered in this article. Some of them being: First of all, ghosts as Facebook fans are the least cost-effective and convenient on earth<\/strong>. We know it\u2019s a little hard nowadays to win the Facebook battle, but you gotta look beyond<\/strong> the mere number on the little “Likes” box on your fan page. If you want sustainable results, you must be patient. Put the false “American dream” aside.<\/strong> If you really want your business to work on this social network, you have to spend lots of time and effort getting to know your fans deeply. That way, you’ll be able to reach the friends of the friends of your fans.<\/strong><\/p>\n <\/p>\n Okay guys, I admit, I had to read a LOT, to reach the conclusion\u00a0that ghosts are NOT the best audience for Facebook. Sorry for saying but neither are zombies or witches, who are now becoming quite fashionable again. What\u2019s this all about? It’s that honestly I don\u2019t get why so many people are still […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-498","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\n![\"como](\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/04\/tener-mas-likes-en-facebook-2.jpg\")
<\/a><\/center>2- They don’t answer questions nor participate in raffles or contests<\/strong><\/p>\n<\/a><\/center>I know guys, it\u2019s a little hard right now<\/strong>, and I think we’ve been a little spoiled by Facebook and we’ve been living the fake “American Dream\u201d<\/strong> for a few years. But, like it or not, whether we agree or not, if it seems fair or not, today’s reality<\/strong> requires that we be super willing to give LOTS OF DEDICATION to our communities<\/strong> if we want them to grow. I’d love to say otherwise, but nope. There are no magic formulas for getting more likes on Facebook.<\/strong><\/p>\n
\n2 – Knowing your fans<\/strong> (who they are, what moves them, what times they’re connected, how they like being talked to, etc.)
\n3 – Understanding the nature of this social media channel<\/strong>.<\/p>\n<\/a><\/center>Okay, I’ve actually had that face before.<\/strong> So, before loading you up with those practical tips that I mentioned above, (and it’s worth clarifying that they’re completely valid and will be developed thoroughly), I’d like to start with two of the three key issues<\/strong> that I said before (content, fans, and nature of the channel).<\/p>\nUnderstand the nature of Facebook to get more likes on Facebook<\/h2>\n
<\/a><\/center>Research by Pew Search Center<\/strong>\u00a0also agrees and indicates that of the total sample for this study:<\/p>\n\n
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<\/a><\/center>Another study<\/a>, this time conducted by Boston University<\/strong>, highlights two other aspects worth considering. They\u00a0help us understand the best ways to reach the hearts of our fans<\/strong>, the hearts of their friends, and the friends of their friends. \u00a0Ultimately, getting more likes for our pages and our posts:<\/p>\n2- Know your fans<\/h2>\n
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TIP 1<\/h3>\n
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<\/a><\/p>\nTIP 2<\/h3>\n
<\/a><\/p>\n3- Develop content that fits with your audience<\/h2>\n
3.1 – Post pictures and videos! – (And all kinds of good content)<\/h4>\n
<\/a><\/center>And\u00a0this one<\/a>, that shows the main reasons why men and women use Facebook:<\/p>\n<\/a><\/center><\/p>\nTIP 3<\/h3>\n
TIP 4<\/h3>\n
<\/a><\/center>Other info:<\/p>\n
\n-68 %<\/strong>\u00a0\u00a0share things as an “advertisement” for themselves, in order to give others a\u00a0better sense of who they are.
\n-73 %<\/strong>\u00a0say it helps them find people with common interests.<\/p>\nTIP 5<\/h3>\n
<\/a><\/center> <\/p>\n<\/a><\/center> <\/p>\n<\/a><\/center>The key is to get your fans to\u00a0want<\/em> to “like” your content, and what’s \u00a0more, that they feel proud<\/em> of sharing it<\/strong>. Either because it represents them<\/strong>, or they find it useful<\/strong>, and therefore it lets them help others, or because they were simply moved by it<\/strong>.<\/p>\n3.2 Write concise posts that contain a number.<\/h4>\n
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\nIn our article on how to\u00a0get something to go viral<\/a>, we talked about the importance of headlines for drawing attention<\/strong> and getting people to “like” and even more share your content<\/strong>. It’s the key to getting a photo, a video, an article, a story, to be clickable.<\/p>\nTIP 6<\/h3>\n
<\/a><\/center><\/p>\n3.3 Post content during hours when your fans are on line.<\/h4>\n
TIP 7<\/h3>\n
<\/a><\/center>Note that by using \u201cDefault Calendar<\/strong>\u201d\u00a0feature from Postcron, you can customize and automate your publishing calender according to your own criteria<\/strong>, and the trends your fans are setting. This is a great to take advantage of because you won’t be limiting yourself to a table of pre-set default schedules.<\/p>\n4- To be continued… \ud83d\ude42<\/h3>\n
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To summarize this first part:<\/h3>\n
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