{"id":5162,"date":"2017-08-22T19:37:30","date_gmt":"2017-08-22T19:37:30","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=5162"},"modified":"2017-08-30T18:27:33","modified_gmt":"2017-08-30T18:27:33","slug":"influencer-marketing","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/influencer-marketing\/","title":{"rendered":"Influencer Marketing: What is it and How Can You Take Advantage of it to Multiply your Sales?"},"content":{"rendered":"

\"Influencer<\/a><\/p>\n

During the last few years there has been a phenomenon that is imposed by<\/strong>: we refer to Influencer Marketing<\/strong><\/em>. But what is it exactly? Why is it so successful? And above all: how can you help your business? From all this and more we will speak in this article. Here we go!<\/em><\/p>\n

What is Influencer Marketing or Marketing Influencers?<\/span><\/h2>\n

It is known as Influencer Marketing<\/strong> or Influencers Marketing to the promotion strategy<\/em><\/strong> used by brands, which is to take advantage of the charisma, influence and fame of a person to get your message or commercial proposal to your target audience<\/strong> (source: Entrepreneur .com<\/a><\/span>).<\/p>\n

Through Influencer Marketing<\/strong> businesses choose a “spokesperson” to transmit their proposals to the audience.<\/strong> That “spokesperson” must be a popular and charismatic person<\/strong>, since the objective of this strategy is to take advantage of its capacity to influence people and in.<\/strong><\/p>\n

We will then review the origin of this practice and its evolution to date, to better understand its essence and its potential.<\/p>\n

A review of the history of Influencer Marketing to the present day<\/h3>\n

According to experts<\/a><\/strong><\/span>, the history of Influencer Marketing<\/em><\/strong> dates back to the late 1800\u2019s<\/strong>, when companies began recruiting celebrities to promote products such as cigarettes or household goods to consumers. Among the most notable influencers<\/em> of the time include the Queen and the Pope.<\/p>\n

\"santa-claus-influencer\"<\/a><\/p>\n

In 1930<\/strong> the Coca Cola<\/strong> brand brought this idea into practice in an unprecedented way. By then the company’s marketers understood that people are more connected with characters with which they can relate<\/em> <\/strong>(fundamental concept of Influencer Marketing<\/strong>).<\/p>\n

So, Coca Cola modified the image of Santa Claus<\/strong> (formerly strict and rigid) to make it a warm and friendly character, to help them promote their products<\/strong>. Then in the 50\u2019s<\/strong>, it was the Marlboro<\/strong><\/em> brand that stood out by successfully resorting to a masculine model, which conveyed security and confidence.<\/p>\n

Since then, the stars of the Influencer Marketing<\/em><\/strong> became celebrities of the cinema and the TV, situation that was sustained during decades. To illustrate this point, in the following GIF you can see the character Joey<\/strong> from the series Friends<\/em> (1994-2004), when he is hired as an influencer<\/em> by a Japanese firm to sell a male lipstick.<\/p>\n

\"Lipstick-for-men-Influencer\"<\/a><\/h3>\n

The Arrival of Internet boosted the growth of Influencer Marketing<\/h3>\n

With the arrival of the Internet, the practice of Influencer Marketing<\/em><\/strong> gives a spin and is potentiated, mainly for three reasons. The first is that the Network makes it possible for anyone to be influential<\/em><\/strong>, as long as they have a sufficiently large audience. This enables affordable costs for businesses.<\/p>\n

By being economically viable, companies are starting to resort to this strategy, for example by hiring bloggers<\/em><\/strong> to help them promote their proposals. The second reason is the advent of User Generated Content,<\/strong> which means that we are all influencers<\/em> to some extent.<\/p>\n

So, per Ex. Many brands turn to content created by their fans<\/em><\/strong> to promote their products (photos and videos using the goods traded are the most common types). The third reason for the boom in Influencer Marketing<\/strong> is the fact that nowadays any ordinary person can be an online celebrity<\/strong><\/em>.<\/p>\n

Consequently and as we said, anyone can be an influencer<\/em><\/strong>, as long as he has a good number of followers. This situation abounds in Social Networks, especially You Tube<\/strong><\/em> and Instagram<\/strong><\/em>, where the most popular users are hired by big firms to promote their proposals.<\/p>\n

\u00bfWhy Influencer Marketing is so Effective as Advertising Strategy?<\/span><\/h2>\n

\"Influencers-GIF\"<\/a><\/p>\n

To explain the success of Influencer Marketing<\/strong>, we will begin by mentioning the psychological factor: people are much more likely to be influenced by those people they admire or love<\/strong>. By combining this fact with the qualities of Social Networks, an advertising message can as well be promoted very effectively.<\/p>\n

But there is more: in a world where every day is produced infinity of promotional content<\/em>, it is very difficult for brands to stand out in that gigantic cloud of information. That’s why businesses find a great solution<\/a><\/span><\/strong> by turning to influential users to influence consumer behavior.<\/strong><\/p>\n

Some statistics and Influencers Marketing data<\/h3>\n

Now let’s see what the numbers say<\/strong> about this growing practice:<\/p>\n