{"id":5292,"date":"2017-10-11T12:42:25","date_gmt":"2017-10-11T12:42:25","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=5292"},"modified":"2017-10-11T12:42:25","modified_gmt":"2017-10-11T12:42:25","slug":"snapchat-for-business","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/snapchat-for-business\/","title":{"rendered":"How to use Snapchat for Business? Information and Advice"},"content":{"rendered":"<p class=\"western\" lang=\"es-ES\"><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/snapchat-for-business.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-5294\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/snapchat-for-business.png\" alt=\"snapchat-for-business\" width=\"571\" height=\"306\" \/><\/a><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">The most innovative companies know that<em><strong> Social Media Marketing<\/strong><\/em> is the most effective way to connect with the audience.\u00a0Many of them turn to <strong>Snapchat for Companies<\/strong>, due to the <strong>great advantages<\/strong> that this Social Network offers to businesses.\u00a0<strong>What are they and how can you take advantage of them?<\/strong> That&#8217;s what we&#8217;ll talk about today.<\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">In this post you will find everything you need to know about <em><strong>Snapchat for Companies<\/strong><\/em>, and for this we will start from the beginning.\u00a0<strong><em>What is Snapchat?<\/em><\/strong> What is its importance in <strong>statistical<\/strong> terms? How can you use it, what is the best <strong>advice<\/strong>? All this we will see next. Here we go!<\/span><\/p>\n<h2 class=\"western\" lang=\"es-ES\"><span lang=\"en-US\" style=\"color: #ff6600;\">All you need to know about Snapchat for Companies to Boost Your Business<\/span><\/h2>\n<h2 class=\"western\" lang=\"en-US\"><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/snapchat-business.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5296\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/snapchat-business.png\" alt=\"snapchat-business\" width=\"388\" height=\"383\" \/><\/a>What is Snapchat?<\/h2>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">Among the most important <strong><em>social networks<\/em><\/strong> of today is in turn one of the newest: <strong>Snapchat<\/strong>. It was created by Evan Spiegel, Bobby Murphy and Reggie Brown at Stanford University (California) and launched in 2011.<\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">Its two main features are that <strong>everything shared by users disappears from the servers after a time determined by themselves<\/strong>, and the emphasis placed on the <strong>multimedia content generated by users<\/strong> and intervened with <strong>stickers and image filters and video<\/strong>.<\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">In terms of <strong>Digital Marketing<\/strong> and as we will see later in the statistics section, <strong>Snapchat is a particularly effective channel for reaching the Millennials segment<\/strong>, that is, <em>those who reached adulthood after the year 2000<\/em> (with ages <strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.theguardian.com\/science\/brain-flapping\/2016\/apr\/15\/what-does-millennial-mean-is-it-vague-lazy-and-meaningless\" target=\"_blank\">between 15 and 29 years approximately<\/a><\/span><\/strong>).<\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">Indeed, <strong>the bulk of Snapchat&#8217;s users are Millennials<\/strong>, that is to say, a young audience. For this reason, if your products are oriented to this sector, we strongly recommend you consider incorporating this Social Network into your <strong>Social Media Strategy<\/strong>.<\/span><\/p>\n<h3 class=\"western\" lang=\"en-US\">\u00a0Top Features of Snapchat:<\/h3>\n<ul>\n<li class=\"western\" lang=\"en-US\">The contents are <strong>ephemeral<\/strong>: they disappear after a time programmed by the users.<\/li>\n<li class=\"western\" lang=\"en-US\"><span lang=\"en-US\">The supports used are<strong> the image and video<\/strong>.<\/span><\/li>\n<li class=\"western\" lang=\"en-US\"><span lang=\"en-US\">Its technology is highly innovative and includes the use of <strong>Augmented Reality<\/strong>.<\/span><\/li>\n<li class=\"western\" lang=\"en-US\">Its distinctive proposal is the use of Filters and additions to intervene photographs.<\/li>\n<li class=\"western\" lang=\"en-US\">Every day new filters are available in the application (which users expect anxiously).<\/li>\n<li class=\"western\" lang=\"en-US\">The contents can be shared in the profile of each user and also by private messages.<\/li>\n<li class=\"western\" lang=\"en-US\"><span lang=\"en-US\">The app that is available for <strong>Android<\/strong> and <strong>iOS<\/strong>.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/Snapchat-GIF.gif\"><img decoding=\"async\" class=\"aligncenter wp-image-5298\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/Snapchat-GIF.gif\" alt=\"Snapchat-GIF\" width=\"406\" height=\"305\" \/><\/a><\/p>\n<h2><span style=\"color: #ff6600;\">A Look At Snapchat Statistics<\/span><\/h2>\n<p class=\"western\" lang=\"es-ES\">Now that you know what Snapchat is about, let&#8217;s see what is the importance of this Social Network in numerical terms:<\/p>\n<ul>\n<li class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">Snapchat has more than <strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/expandedramblings.com\/index.php\/snapchat-statistics\/\" target=\"_blank\">173 million active users every day around the world.<\/a><\/span><\/strong><\/span><\/li>\n<li class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><strong>43%<\/strong> of Snapchat&#8217;s daily active users are in <strong>North America<\/strong>.<\/span><\/li>\n<li class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><strong>Each second<\/strong> is shared an average of <strong>9 Snaps<\/strong>.<\/span><\/li>\n<li class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><strong>33%<\/strong> of Snapchat&#8217;s daily active users are in <strong>Europe.<\/strong><\/span><\/li>\n<li class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><strong>35%<\/strong> of users <strong>use Snapchat because content disappears<\/strong> from servers after a while.<\/span><\/li>\n<li class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><strong>Snapchat&#8217;s advertising revenue for 2017<\/strong> is estimated at <strong>more than $ 900 million<\/strong>.<\/span><\/li>\n<li class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><strong>Daily Snapchat users<\/strong> visit the app an average of <strong>18 times a day.<\/strong><\/span><\/li>\n<li class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><strong>54% of US teenagers<\/strong> use <em>Snapchat<\/em> <strong>every day.<\/strong><\/span><\/li>\n<li class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">By <strong>2016<\/strong>, Snapchat had <strong>1859 employees<\/strong>. <\/span><\/li>\n<\/ul>\n<p class=\"western\" lang=\"en-US\">As you can see, the statistics show that this innovative social network focused on fun and that users can preserve their privacy grows more every day and is strengthened as the means of communication among the young.<\/p>\n<p class=\"western\" lang=\"es-ES\"><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/snapchatmarketing.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5300\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/snapchatmarketing.png\" alt=\"snapchatmarketing\" width=\"492\" height=\"287\" \/><\/a><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">Now we will review a <strong>fundamental concept<\/strong> to better understand what is one of the <strong>main features of Snapchat.<\/strong><\/span><\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"color: #ff6600;\">What are Snapchat Augmented Reality Filters?<\/span><\/h2>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.forbes.com\/sites\/charliefink\/2017\/03\/15\/how-snapchat-became-the-leader-in-ar-without-really-trying\/#4c119c3c3eea\" target=\"_blank\">Snapchat&#8217;s most innovative proposals<\/a><\/span><\/strong> undoubtedly include <strong>Filters with Augmented Reality<\/strong>. It is a technology that allows you <strong>to capture reality through a device<\/strong> (e.g. the cell phone camera)<strong> and add digital components<\/strong> such as animations, drawings, photos, text, etc&#8230;<\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">So, <strong>Snapchat offers users the ability to discover new and fun video filters every day<\/strong>, which they can use in their contents. The options are wide ranging from distortions in the image and the voice to look like comic characters, to clothes and accessories that can fix in the videos.<\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/reality-snapchat.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5302\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/reality-snapchat.png\" alt=\"reality snapchat\" width=\"537\" height=\"365\" \/><\/a><\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"color: #ff6600;\">How to use Snapchat for Business?<\/span><\/h2>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">Now let&#8217;s take a look at <strong>what Snapchat offers to users when it comes to sharing content<\/strong>. As explained by the <strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/support.snapchat.com\/en-US\/article\/create\" target=\"_blank\">helpdesk<\/a><\/span><\/strong>, in this Social Network publications (whether photos or videos) are called <em><strong>&#8220;Snaps&#8221;<\/strong><\/em>.<\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><em><strong>Making a Snap<\/strong><\/em> is very simple; just open the application, as <strong>Snapchat opens on the camera screen directly<\/strong>, to simplify the use of the app. There a round button is shown: to make a photo simply press it once briefly; to make <strong>a video of up to 10 seconds<\/strong> must be kept pressed.<\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/snapchat-for-business-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5303\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/snapchat-for-business-2.png\" alt=\"snapchat for business 2\" width=\"525\" height=\"384\" \/><\/a><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">If you keep the button pressed for more than 10 seconds, you will take a <strong>Multisnap<\/strong>, which is<strong> a single video divided into two or more parts of 10 seconds duration<\/strong>. At the same time, at the touch of a button in the app you can switch between the front camera and the rear camera, allowing you to make videos richer.<\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">After creating your <strong>Snap<\/strong>, you can <strong>include<\/strong> a great diversity of <strong>Augmented Reality Filters<\/strong>, as well as <strong>stickers, text, and even freehand drawings<\/strong>. At the end of your creation, you can<strong> download<\/strong> the result on your mobile, share it with your community as a <strong>Story<\/strong>, or send it to a contact by <strong>private message<\/strong>.<\/span><\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"color: #ff6600;\">3 Brands that know how to take advantage of Snapchat for Companies<\/span><\/h2>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">After learning more about how Snapchat works, let us now look at<strong><span style=\"color: #ff6600;\"> <a style=\"color: #ff6600;\" href=\"https:\/\/www.entrepreneur.com\/article\/286147\" target=\"_blank\">the brands<\/a><\/span> that have perceived the enormous potential of this Social Network as a Marketing tool and have been able<\/strong> to use it skillfully.<\/span><\/p>\n<h3 class=\"western\" lang=\"en-US\">Amazon<\/h3>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">This <strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/e-commerce-clothing-industry-leveraging-social-media\/\" target=\"_blank\">online commerce<\/a><\/span><\/strong> giant decided with great success to <strong>accompany the launch of their Snapchat account with special offers and discounts<\/strong> for users following the company&#8217;s account. Since then Amazon offers exclusive promotions for its Snapchat followers.<\/span><\/p>\n<h3 class=\"western\" lang=\"en-US\">Mashable<\/h3>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">This <em>Internet and entertainment news<\/em> site not only publishes content related to new technology, but also <strong>uses Snapchat tools to broadcast live coverage<\/strong> of important events, such as the <em>&#8220;Snowmaggedon&#8221;<\/em>, the impressive snowfall in New York.<\/span><\/p>\n<h3 class=\"western\" lang=\"en-US\">Taco Bell<\/h3>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">The famous fast food chain Taco Bell <strong>used Snapchat with style and sense of humor<\/strong>, using the technology of <strong>Augmented Reality Filters<\/strong> to promote their own products. So, the <strong>Filter &#8220;taco face\u201d<\/strong> was introduce which people could use on their faces, as a comic mask.<\/span><\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/taco-bell-use-snapchat.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5304\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/taco-bell-use-snapchat.png\" alt=\"taco-bell-use-snapchat\" width=\"327\" height=\"380\" \/><\/a><\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"color: #ff6600;\">9\u00a0Tips for Using Snapchat for Business and Growing Your Business<\/span><\/h2>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/snapchat-logo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5305\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/snapchat-logo.png\" alt=\"snapchat logo\" width=\"249\" height=\"249\" \/><\/a><\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"color: #ff6600;\">1-\u00a0Create and Promote your company&#8217;s Snapchat account<\/span><\/h2>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">Once you have created your business account at Snapchat and you have optimized your profile (adding a photo, brief description and link to your website), it&#8217;s time to <strong>promote your account to attract followers<\/strong>. Promoting your account in different ways is essential if you want <strong>to build a meaningful community in Snapchat.<\/strong><\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">So, we advise you<strong> to post in your other Social Networks by promoting your Snapchat account<\/strong> and ask your friends, family and followers to follow it. We also recommend that you <strong>include the Snapchat button on your website<\/strong> and add the Social Network logo on your business cards, stationery and other <em>offline<\/em> spaces.<\/span><\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"color: #ff6600;\">2-\u00a0Customize your Profile<\/span><\/h2>\n<p>Unlike other Social Networks, <strong>Snapchat does not offer an extensive profile to personalize<\/strong>, although it does allow you to place some information. To get started, <strong>upload the profile photo of your account.<\/strong> To do this you must click the yellow square with a white ghost in the middle: to place your photo will appear as filling of said ghost.<\/p>\n<p>You can <strong>upload your company logo from your gallery<\/strong> or take photos to create a GIF that will be your avatar. It should be noted that <strong>in Snapchat each avatar works as a QR code<\/strong>, in order that people can add to other users simply by pointing their Snapchat camera in the QR code.<\/p>\n<p><strong>As you use your account will appear different badges under your profile<\/strong>,\u00a0(e.g. in relation to how many Snaps you are sending, or who have followed you, etc.), which will act as complementary information about you in Snapchat.<\/p>\n<h2><span style=\"color: #ff6600;\">3-\u00a0Interact with other Snapchat users<\/span><\/h2>\n<p>Snapchat offers you a <strong>wide variety of ways to communicate with other users<\/strong>, with the particularity that <strong>they are all private (except for the &#8220;Stories&#8221; function)<\/strong>. These forms of communication are as follows:<\/p>\n<p><strong>Add Users<\/strong>:\u00a0To add a user to your contact list manually, you must <strong>search for it by name<\/strong> or point your camera on its <strong>QR code<\/strong>. You can also connect to your contact phone book so that everyone with Snapchat is added to your community.<\/p>\n<p><strong>Send Snaps:<\/strong>\u00a0You can <strong>exchange photos and videos with other users<\/strong> (this is the central activity of Snapchat). Keep in mind that if you take a screenshot of a photo or video, the owner of such multimedia content will be notified.<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/snapchat-lenses.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5309\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/snapchat-lenses.jpg\" alt=\"snapchat-lenses\" width=\"552\" height=\"339\" \/><\/a><\/p>\n<p><strong>View Stories<\/strong>:\u00a0You can <strong>view and respond to other users&#8217; stories<\/strong>. The creator of History will be notified of both actions.<\/p>\n<p><strong>Instant messages<\/strong>:\u00a0They are a <strong>very fast and effective way to communicate with any Snapchat user privately<\/strong>. When you respond to a Snap, or a Story, both responses will be sent in the form of an instant message. Users will be notified if you capture any instant message.<\/p>\n<p><strong>Send &#8220;Snapcash&#8221;:<\/strong>\u00a0This option allows you <strong>to send money by Snapchat<\/strong>. To enable it you must go to Settings and link the data of your credit or debit card to your account. Snapchat recommends not using this feature with users unknown to you.<\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"color: #ff6600;\">4- Defines the type of content you will share<\/span><\/h2>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">It is very important <strong>to identify the purpose of your Snapchat profile<\/strong>. <em>Will you share information daily with your followers? Is it where you will promote your new products? Or maybe you&#8217;ll be showing &#8220;behind the scenes&#8221; scenes about your business?<\/em> At the same time, you must define <strong>the tone of your Snaps<\/strong>.<\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">Establish the <strong>purpose of your account<\/strong> and the <strong>tone of communication<\/strong> you use will enable you to work in a more orderly way and raise the <strong>quality of your content<\/strong>.\u00a0The idea is that you generate original and attractive content, which provides an <strong>added value or benefit<\/strong> to those who follow you and that <strong>promotes the identity of your business.<\/strong><\/span><\/p>\n<h2 class=\"western\" lang=\"es-ES\"><span style=\"color: #ff6600;\">5-\u00a0Take Advantage of Snapchat Stories<\/span><\/h2>\n<p class=\"western\" lang=\"es-ES\">The Snapchat Stories are a <strong>compilation of contents published by each user<\/strong>. Each content <strong>disappears within 24 hours of its publication<\/strong>.\u00a0To create your own story, you need at least one photo or video (called &#8220;Snaps&#8221;). You can add 3, 5 or all Snaps you want and delete them at any time.<\/p>\n<p class=\"western\" lang=\"es-ES\"><strong>After publishing your story you can see how many users have seen it and who have done it<\/strong>, which is an excellent data in terms of market research.\u00a0<strong>Stories are an excellent way to show your audience how a day is in your business<\/strong> and to make known to your employees, facilities, activities, etc.<\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"color: #ff6600;\">6- Create Geofilters to distinguish your business<\/span><\/h2>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/GEOFILTERS.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5307\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/GEOFILTERS.png\" alt=\"GEOFILTERS\" width=\"572\" height=\"345\" \/><\/a><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">One of the <strong>advantages of Snapchat<\/strong> is that it allows you to <strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.snapchat.com\/geofilters\/tips.html\/\" target=\"_blank\">create Geofilters<\/a><\/span><\/strong> to promote your business in a visual way in the different locations that users explore through the app.\u00a0<strong>Geofilters are superimposed images or logos that transmit where a user is located at any given time.<\/strong><\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">So, we recommend <strong>creating the Geofilter of your business<\/strong>, so that <strong>the logo of your brand appears in the place you want when users visit different locations<\/strong> in virtual mode. As you can see in the image below, doing this is very simple and <strong>explained step by step in the Snapchat tutorials<\/strong>.<\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/geofilters.snapchat.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5308\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/10\/geofilters.snapchat.png\" alt=\"geofilters.snapchat\" width=\"566\" height=\"319\" \/><\/a><\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"color: #ff6600;\">7- Send private content to Loyal your Followers<\/span><\/h2>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">An excellent way <strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/build-customer-loyalty-online\/\" target=\"_blank\">to keep your followers loyal<\/a><\/span><\/strong> and to give them an <strong>exclusive attention by following you in Spanchat<\/strong> at the same time, is sending them promotions, discounts and benefits via private message. You can also share exclusive content, such as news about your business, inaugurations, events, etc&#8230;<\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">For example, clothing brand <em>Rebecca Minkoff<\/em> used her Snapchat account to send her followers a preview of her debut collection, even before making the official launch parades. This type of actions <strong>provides an added value and exclusive to the community of followers<\/strong> and, consequently, loyal them.<\/span><\/p>\n<h2 class=\"western\" lang=\"es-ES\"><span style=\"color: #ff6600;\">8- Advertise on Snapchat<\/span><\/h2>\n<p class=\"western\" lang=\"es-ES\">According to the Snapchat team, there are <strong>3 ways to advertise in Snapchat:<\/strong> The <strong><em>&#8220;Snap Ads&#8221;<\/em><\/strong>, the <em><strong>Sponsored Geofilters<\/strong><\/em> and the <em><strong>Sponsored Filters<\/strong><\/em>. <strong>Snap Ads<\/strong> are vertical videos in full screen, with a maximum duration of 10 seconds. In them you can add calls to the action to invite the users to see your proposals.<\/p>\n<p class=\"western\" lang=\"es-ES\"><strong>Snap Ads<\/strong> can include an audio track that plays automatically. for its part, <strong><em>Sponsored Geofilters<\/em><\/strong> allow users <strong>to send Snaps from specific locations<\/strong>, while enabling you to <strong>distinguish your business with a particular logo or image<\/strong> within the App Map.<\/p>\n<p class=\"western\" lang=\"es-ES\">Finally, the <em><strong>Sponsored Filters<\/strong><\/em> are technologically more complex, while their exposure and interactivity are very effective in terms of advertising. It&#8217;s about creating an <strong>Augmented Reality mask<\/strong> for users to play with and create their own Snaps (an example of this is the Taco Bell campaign mentioned earlier).<\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"color: #ff6600;\">9- Partner with Influencers<\/span><\/h2>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">We have already talked about the advantages of<strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/micro-influencer\/\" target=\"_blank\"> Influencer Marketing<\/a><\/span><\/strong>, and how resorting to a <strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/micro-influencer\/\" target=\"_blank\">Micro Influencer<\/a><\/span><\/strong> can give your local business the boost it needs. For everything said in these posts, we advise you <strong>to use the fame and reach of an Influencer to promote your business in Snapchat<\/strong>.<\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">To get the most out of this technique, you must <strong>identify an influencer that goes with your brand style<\/strong>, and propose a profit (e.g. free merchandise) in exchange for you periodically<strong> create Snaps that promote your products or the values of your brand.<\/strong> This will increase your popularity and attract new followers to your account.<\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">As a conclusion to this article, we can say that<strong> if your business is aimed at a young audience or Millennial, it is highly recommended to take Snapchat<\/strong> to reach that sector of the audience. This will not only serve to promote your business and reach your <em>target<\/em>, but will give a fresh and jovial air to your brand.<\/span><\/p>\n<p class=\"western\" lang=\"es-ES\">To complement what we set out here, we recommend the following readings of our blog:<\/p>\n<ul>\n<li class=\"western\" lang=\"es-ES\"><strong><span lang=\"en-US\" style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/content-marketing\/\" target=\"_blank\">What is Content Marketing and How Can You Take Your Business to the Top<\/a><\/span><\/strong><\/li>\n<li><strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/instagram-for-business\/\" target=\"_blank\">Boost your Company With Instagram for Business<\/a><\/span><\/strong><\/li>\n<li><strong><span lang=\"en-US\" style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/youtube-marketing-how-can-video-advertising-help-your-business\/\" target=\"_blank\">YouTube Marketing: How Video Advertising Can Help Your Business?<\/a><\/span><\/strong><\/li>\n<\/ul>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">We hope this blog post has been useful for you! Does your business already have a Snapchat account? Which of the tips that we have given you in this article has been more profitable? <strong>Tell us your opinion!<\/strong> And please <strong>remember to share this information with all your contacts<\/strong>.\u00a0See you soon! \ud83d\ude09<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most innovative companies know that Social Media Marketing is the most effective way to connect with the audience.\u00a0Many of them turn to Snapchat for Companies, due to the great advantages that this Social Network offers to businesses.\u00a0What are they and how can you take advantage of them? That&#8217;s what we&#8217;ll talk about today. In [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-5292","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use Snapchat for Business? Information and Advice - Postcron - Social Media Marketing Blog and Digital Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/postcron.com\/en\/blog\/snapchat-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use Snapchat for Business? Information and Advice - Postcron - Social Media Marketing Blog and Digital Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"The most innovative companies know that Social Media Marketing is the most effective way to connect with the audience.\u00a0Many of them turn to Snapchat for Companies, due to the great advantages that this Social Network offers to businesses.\u00a0What are they and how can you take advantage of them? That&#8217;s what we&#8217;ll talk about today. 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