![\"7](\"https:\/\/s3.postcron.com\/blog-en\/2017\/12\/instagram_mistakes.jpg\")
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Instagram is the second social network by excellence<\/strong>, overpassing Twitter and Snapchat by miles. It has more than half a million users, and the most important aspect of this network is using a shocking\u00a0visual content<\/a>\u00a0that <\/strong>can absorb the users.<\/p>\n During the last years, Instagram has become an excellent tool to promote a brand and to attract clients and is used more often each time by small businesses with the desire to grow or generate engagement with their followers.<\/p>\n However, Instagram can be a double-edged platform! If not used correctly, it can be a waste of time and energy for your business.<\/p>\n Don\u2019t waste time,\u00a0avoid these mistakes in your next Instagram campaign<\/a><\/strong>!<\/p>\n Be it that you post little (or too much), that you are afraid of hashtags<\/a>,\u00a0or that you are simply trying to find the best way to get clients on social platforms, here I leave some advice that will help you avoid committing some mistakes and get the most profit available from your Instagram account.<\/p>\n Many companies tend to post too many photos of their products and give the impression that they are not presenting an interactive brand.<\/strong> They make the mistake of having too many calls to actions\u00a0<\/a>or make an incorrect use of hashtags.<\/p>\n If your audience would like to see a product catalog, they would visit a webpage, not an Instagram account. A user will simply ignore a post of this type.<\/em><\/p><\/blockquote>\n Use Instagram to propel a brand the natural way,<\/strong>\u00a0in a way that includes the audience more directly. Focus on building loyalty<\/strong> instead of simply bombarding your clients (followers, in this case) with products and promotions.<\/p>\n You can use customer\/buyer people to perfect what type of content attracts more people to your brand. The customer\/buyer people are in fact characteristics that represent your main group of clients; you should base these customer\/buyer people on information obtained from a market\u00a0<\/strong>research<\/b><\/a>.<\/p>\n How do customer\/buyer people help?<\/strong><\/p>\n Many brands with little experience in social networks can give the impression of trying too hard. We all know how this looks: too many memes, too many hashtags, post after post<\/strong>, etc.<\/p>\n Many businesses tend to have unnecessary and out-of-context posts. These posts give the impression of being \u201cfiller posts.\u201d<\/p>\n Your followers expect to find information and inspiration about your brand when they follow you on Instagram. If you start uploading too many filler photos and it is very likely that several of your followers will click the \u201cstop following\u201d button.<\/em><\/p><\/blockquote>\n The brands must work hard to develop a consistent \u201cvoice\u201d<\/strong>. This voice favors your business and ensures that your content is always attractive to your clients. To reach this, consider doing the following:<\/p>\n Instagram is a tool that can help you augment the renown of your brand, but it is also a tool that can help you generate income.\u00a0Use the lead advertising publicity to offer something to your audience in exchange for information.<\/strong><\/p>\n You can see an example of what I am talking about in the following image:<\/p>\n The lead generation is a goal that you can add to your Instagram strategy when your brand has no direct sells,<\/strong>\u00a0for example, if you sell something intangible or if your product has a long-sell cycle.<\/p>\n There are still no statistics available with base in the lead generation thanks to Instagram ads, but if Facebook has increased its business sells, don\u2019t doubt that Instagram will, too. Mazda got 5x more sells and a marketing strategy cost 85% lower thanks to Facebook ads.<\/p>\n To begin the lead generation through advertising on Instagram<\/a> you must follow these steps:<\/p>\n <\/p>\n If you do not use paid aids, you are letting go a great opportunity<\/strong>. With it, you can choose your target and just show it to people that may find it relevant. So if you are going to make for example a garage sale, you can have as target an audience that is located in your city.<\/p>\n We can use the image advertisement from Primark\u00a0<\/em>as an example of a mistake.<\/p>\n Since this ad (below) is not showing a good image since the moment, it mentions the geographic information in which the product can be bought.<\/p>\n Instead of this, you should filter your target audience with Instagram\u2019s paid publicity, choosing exactly the countries where the product is sold, instead of having to write it in the footnote of your image.<\/p>\n Use Instagram\u2019s paid publicity to limit and focus your promotional activity towards your target audience.<\/strong> Focus only on the clients that you think will respond in a positive way towards your ad.<\/p>\n If you wish to grab your audience\u2019s attention towards a specific product, consider using the new price tag options<\/strong>, these tags will allow you to link a publicity to a specific page, in which all the specific product-related information will be.<\/p>\n Finding the perfect balance between having a regular presence and posting too often is difficult.\u00a0Your goal in Instagram should be to engage with your clients and be in their minds without giving the feeling that you are doing spam. Avoid posting the same boring image every day, focus on making your content attractive.<\/strong><\/p>\n Focus on finding the perfect quantity. Don\u2019t forget that your image should be attractive and must include a Call-to-Action that is focused on selling.<\/em><\/p><\/blockquote>\n Having a good performance on Instagram is based in finding the perfect balance, don\u2019t be afraid of trying different strategies to find what best works for your business.<\/p>\n These are some things that may help you find the perfect balance:<\/p>\n Another common mistake that brands do is adopt the \u201cbombard and run\u201d attitude. Don\u2019t think<\/strong> of your Instagram audience as passive clients, think of them as active participants that need to be engaged.<\/p>\n Make sure to commit to your followers by giving them likes, writing comments and following them.<\/strong> \u201cLiving\u201d with them will help build in the users an interest towards your brand.<\/p>\n There will be no better moment to invest in your Instagram presence. The network by itself already has a huge number of users that would easily follow you if you do it correctly.<\/p>\n It may be a little intimidating to start to apply these advices, but once you start avoiding these mistakes, it will ease up more the implementation of your own strategies each time.<\/p>\n <\/p>\n You have a potent tool in your hands that can help you build a group of followers loyal to your brand, don\u2019t keep doubting, and profit from it!<\/p>\n ____________<\/p>\n About the Author<\/em><\/p>\n Instagram is the second social network by excellence, overpassing Twitter and Snapchat by miles. It has more than half a million users, and the most important aspect of this network is using a shocking\u00a0visual content\u00a0that can absorb the users. During the last years, Instagram has become an excellent tool to promote a brand […]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-5520","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\n![\"Users](\"https:\/\/s3.postcron.com\/blog-en\/2017\/12\/Users-of-each-social-network.png\")
<\/p>\n1.\u00a0 Focusing too much on promoting products<\/h2>\n
![\"giphy-16\"](\"https:\/\/s3.postcron.com\/blog-en\/2017\/12\/giphy-16.gif\")
<\/h3>\nWhat can you do to avoid this mistake?<\/h3>\n
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2.\u00a0 Have an unconscious voice<\/h2>\n
What can you do to avoid this mistake?<\/h3>\n
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3.\u00a0 Ignore opportunities to generate leads<\/h2>\n
![\"instagram_2](\"https:\/\/s3.postcron.com\/blog-en\/2017\/12\/instagram_2-1.jpg\")
<\/p>\nWhat can you do to avoid this mistake?<\/h3>\n
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4.\u00a0 Not using paid advertising<\/h2>\n
![\"IMG_1319\"](\"https:\/\/s3.postcron.com\/blog-en\/2017\/12\/IMG_1319.png\")
<\/p>\nWhat can you do to avoid this mistake?<\/h3>\n
![\"instagram_4](\"https:\/\/s3.postcron.com\/blog-en\/2017\/12\/instagram_4-1.jpg\")
<\/p>\n5.\u00a0 Don\u2019t post frequently<\/h2>\n
What can you do to avoid this mistake?<\/h3>\n
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6.\u00a0 Don\u2019t compromise with the audience<\/h2>\n
What can you do to avoid this mistake?<\/h3>\n
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Now is the best time to leave your mark on Instagram<\/h2>\n
![\"Profile_Andi](\"https:\/\/s3.postcron.com\/blog-en\/2017\/12\/Profile_Andi-1.png\")
Andrea Bates<\/a>\u00a0\u2013 Passion for marketing, travels and party. I am currently part of QuestionPro<\/a>\u2019s market team creating partnerships, webinars and campaigns, of course, after some few cups of coffee ;). When I am not working, you will see me learning about films.<\/p>\n","protected":false},"excerpt":{"rendered":"