{"id":5721,"date":"2018-01-31T20:24:43","date_gmt":"2018-01-31T20:24:43","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=5721"},"modified":"2018-02-08T15:19:50","modified_gmt":"2018-02-08T15:19:50","slug":"marketing-trends-you-must-follow-to-grow","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/marketing-trends-you-must-follow-to-grow\/","title":{"rendered":"The 9 marketing trends you must follow to grow in 2018"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5731 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/01\/trends1.jpg\" alt=\"2018 Trends\" width=\"720\" height=\"376\" \/><\/p>\n<p>Every year that begins is marked by a series of <strong>marketing trends<\/strong>, which determine the paths to follow in order to achieve advertising and commercial success.<\/p>\n<p>And 2018 is no exception! That is why today we are going to share with you the <strong>9 most important marketing trends<\/strong> you must follow <strong>to reach your audience effectively in 2018<\/strong>. Take note!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1- Videos at the top of marketing\u00a0strategy<\/strong><\/h2>\n<h2><strong><img decoding=\"async\" class=\"size-full wp-image-5834 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/01\/ezgif-1-bb8cbbec791.gif\" alt=\"ezgif-1-bb8cbbec79\" width=\"527\" height=\"317\" \/><\/strong><\/h2>\n<p>Continuing with the previous years&#8217; trend, <u><a href=\"http:\/\/localhost\/en\/blog\/why-video-sharing-is-essential-for-your-digital-strategy\/\">videos are still the kings of social media marketing<\/a><\/u>. For this reason, Facebook, Twitter, Instagram, Snapchat, YouTube, and Vine will invest this year in producing audiovisual content <u><a href=\"http:\/\/localhost\/en\/blog\/improve-social-engagement-on-instagram\/\">to increase engagement<\/a><\/u> and add new followers. Here is why:<\/p>\n<ul>\n<li><strong>80%<\/strong> of global Internet traffic will be generated by videos in 2020.<\/li>\n<li><strong>90%<\/strong> of the content shared by users on social networks will be made up of videos.<\/li>\n<li><strong>87%<\/strong> of marketers will use videos in their campaigns.<\/li>\n<li><strong>95%<\/strong> of the messages this year will be audiovisual content, while only 10% will be text.<\/li>\n<\/ul>\n<p>To take advantage of this trend to the maximum benefit of your business, we invite you to read our posts on how to post videos and succeed with your audience on <u><a href=\"http:\/\/localhost\/en\/blog\/facebook-videos\/\">Facebook<\/a><\/u>, <a href=\"http:\/\/localhost\/en\/blog\/videos-on-instagram\/\">Instagram<\/a>, and <a href=\"http:\/\/localhost\/en\/blog\/videos-on-twitter-why-use-them-and-13-types-of-videos-you-must-publish\/\">Twitter<\/a>.<\/p>\n<h2><strong>2- Ephemeral content multiplies<\/strong><\/h2>\n<p><img decoding=\"async\" class=\" wp-image-5835 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/01\/ezgif-1-e6bffd49e7.gif\" alt=\"ezgif-1-e6bffd49e7\" width=\"406\" height=\"305\" \/><\/p>\n<p>Stories on Instagram, Facebook, <u><a href=\"http:\/\/localhost\/en\/blog\/snapchat-for-business\/\">Snapchat<\/a><\/u> and\u00a0<u><a href=\"http:\/\/localhost\/en\/blog\/whatsapp-marketing\/\">WhatsApp<\/a><\/u> Status are increasingly popular in Social Networks. These contents stand out for being <strong>ephemeral<\/strong>: they disappear after 24 hours from its publication (unless the user decides otherwise), and is characterized by being informal and showing everyday scenes.<\/p>\n<p>In <strong>2018 ephemeral content will increase its popularity<\/strong> thanks to:<\/p>\n<ul>\n<li>Its authenticity.<\/li>\n<li>The fear generated by users to &#8220;be out&#8221; of what happens at the moment.<\/li>\n<li>Its high power to create engagement.<\/li>\n<li>Its quality of being mobile friendly.<\/li>\n<\/ul>\n<p>Take a look at our articles <strong>to create stories that your followers like<\/strong> and promote your business on <u>Instagram<\/u> and <u>Facebook<\/u>.<\/p>\n<h2><strong>3- Live broadcasts will be hugely popular<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5724 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/01\/trends-5.gif\" alt=\"live broadcast\" width=\"313\" height=\"102\" \/><\/p>\n<p>As you may have noticed, it is increasingly common to see <strong>live videos on Social Networks.<\/strong> Since Snapchat launched that functionality in 2014, the trend grew to reach Facebook (2015), Twitter (2015), Tumblr (2016) and YouTube (2016).<\/p>\n<p>For this reason, <strong>marketing trends<\/strong> related to live streaming indicate that:<\/p>\n<ul>\n<li>By 2021 live video transmissions will become an industry of more than <strong>70 billion dollars.<\/strong><\/li>\n<li><strong>80%<\/strong> of customers prefer to watch live videos of a brand before reading posts.<\/li>\n<li>Facebook live videos will be <strong>3 times more viewed<\/strong> than normal videos.<\/li>\n<\/ul>\n<p>Check our posts to learn how to broadcast videos on <u><a href=\"http:\/\/localhost\/en\/blog\/facebook-stories-for-businesses\/\">Facebook<\/a> <\/u>and <u><a href=\"http:\/\/localhost\/en\/blog\/instagram-stories\/\">Instagram<\/a><\/u> successfully.<\/p>\n<h2><strong>4- Chatbots are here to stay in 2018<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5725 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/01\/trends-6.gif\" alt=\"Chatbots\" width=\"592\" height=\"444\" \/><\/p>\n<p><strong>Chatbots<\/strong> are a new and effective way to stay in touch with your audience. Specifically, it is about the possibility of <strong>automatically chatting with your customers and followers through Artificial Intelligence<\/strong> in Social Networks, to solve questions, share offers and even make sales.<\/p>\n<ul>\n<li>Each month there will be more than <strong>12 thousand active chatbots<\/strong> in Facebook Messenger.<\/li>\n<li><strong>30%<\/strong> of our conversations via chat will be with chatbots.<\/li>\n<li><strong>80%<\/strong> of chatbots can be used efficiently to provide customer service 24 hours a day, 7 days a week.<\/li>\n<\/ul>\n<p>Learn how <strong>to create your own chatbot on Facebook<\/strong> with this <u><a href=\"http:\/\/localhost\/en\/blog\/chatbot-on-facebook\/\">step-by-step tutorial<\/a> <\/u>on our blog.<\/p>\n<h2><strong>5- Augmented Reality takes the scene<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5726 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/01\/trends-7.gif\" alt=\"Aumented Reality\" width=\"640\" height=\"400\" \/><\/p>\n<p><strong>Augmented reality<\/strong> mixes digital information with &#8220;real life&#8221; through mobile applications that overlap information in our day to day. From games like Pok\u00e9mon Go to Snapchat filters, <strong>this marketing trend will grow noticeably in 2018<\/strong>.<\/p>\n<ul>\n<li>In <strong>2013<\/strong>, the launch of <strong>Google Glass<\/strong> marked a turning point for augmented reality.<\/li>\n<li>In June <strong>2016 Snapchat<\/strong> is presented as the first application that works with this technology.<\/li>\n<li>In July <strong>2016<\/strong> <strong>Pok\u00e9mon Go<\/strong> appears, the first augmented reality game based on the specific location of each user.<\/li>\n<li>In April <strong>2017<\/strong> Facebook introduces effects for the camera developed specifically for augmented reality hardware.<\/li>\n<li>In December <strong>2017<\/strong> Snapchat launches a new augmented reality platform.<\/li>\n<\/ul>\n<h2><strong>6- Investments in influencers continue to grow<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5727 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/01\/Trends-8.gif\" alt=\"Trends 8\" width=\"686\" height=\"359\" \/><\/p>\n<p>The <u><a href=\"http:\/\/localhost\/en\/blog\/influencer-marketing\/\">influencer marketing<\/a><\/u> is probably one of the most effective ways to impact the consumption habits of your audience and reach\u00a0them with your commercial messages. For this reason, this is one of the marketing trends of 2018 that will grow the most over the next few years.<\/p>\n<ul>\n<li><strong>94%<\/strong> of marketers who resorted to influencer marketing consider it an effective strategy.<\/li>\n<li><strong>49%<\/strong> of Twitter and Instagram users trust recommendations from influencers.<\/li>\n<li>Influencers <strong>multiply conversion rates by 10.<\/strong><\/li>\n<li>The influencer marketing is the digital strategy that grows faster compared to the others, taking <strong>22%<\/strong> of the analyzed total.<\/li>\n<\/ul>\n<p>Take a look at the following article to learn how and why you should <u><a href=\"http:\/\/localhost\/en\/blog\/micro-influencer\/\">get a micro influencer for your local business.<\/a><\/u><\/p>\n<h2><strong>7- Marketing points to Generation Z<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5728 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/01\/Trends-9.gif\" alt=\"Generation z\" width=\"776\" height=\"437\" \/><\/p>\n<p><strong>Generation Z<\/strong> is made up of people who were born between 1995 and 2012. It is an extremely digital human collective, which constitutes a segment in itself. For this reason in 2018 its importance will continue to grow for digital marketing.<\/p>\n<ul>\n<li><strong>31%<\/strong> of promotional efforts on YouTube go to Generation Z.<\/li>\n<li>On Instagram, they represent <strong>24%<\/strong>.<\/li>\n<li>On Snapchat, <strong>14%.<\/strong><\/li>\n<li>On Facebook, <strong>11%<\/strong>.<\/li>\n<li>On Twitter, <strong>5%<\/strong> of marketing efforts are for this segment, while on <a href=\"http:\/\/localhost\/en\/blog\/pinterest-for-business\/\">Pinterest<\/a>, they represent only <strong>2%<\/strong>.<\/li>\n<\/ul>\n<h2><strong>8- Brands increase their presence in chat services<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5729 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/01\/Trends-10.gif\" alt=\"chat\" width=\"418\" height=\"223\" \/><\/p>\n<p>Due to their practicality and the closeness they provide when communicating with consumers, instant messaging services are gaining more and more place in the field of digital marketing. That is why they are included in the <strong>marketing trends of 2018<\/strong>:<\/p>\n<ul>\n<li><strong>Facebook <\/strong>is the chat service most used by brands in 2018 worldwide, and it takes <strong>23%<\/strong> of the total media analyzed.<\/li>\n<li><strong>WhatsApp <\/strong>is the most used instant messaging service in mobile, with more than<strong> 1300 million users.<\/strong><\/li>\n<li>In the second place is <strong>Facebook Messenger<\/strong>, with <strong>1200 million users<\/strong>.<\/li>\n<li>In the third place stands <strong>WeChat<\/strong>, with <strong>889 million users<\/strong>.<\/li>\n<li>The fourth place is for <strong>QQ,<\/strong> with <strong>868 million users<\/strong>.<\/li>\n<li>The fifth place corresponds to <strong>Snapchat<\/strong>, with <strong>255 million users<\/strong>.<\/li>\n<\/ul>\n<h2><strong>9- The use of smartphones is on the rise<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5837 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/01\/infinite_scroll.gif\" alt=\"infinite_scroll\" width=\"576\" height=\"432\" \/><br \/>\nFinally, <strong>the use of smartphones is on the rise throughout the world<\/strong>, and the penetration of this technology seems to have no end. For this reason, marketers must consider this means to reach people because little by little it is becoming the most effective in terms of reach.<\/p>\n<ul>\n<li>In <strong>2018<\/strong> the world&#8217;s Smartphone users sum a total of <strong>2480 million<\/strong>.<\/li>\n<li>It is expected that by <strong>2019<\/strong> the number of users will rise to <strong>2,659 million<\/strong>.<\/li>\n<li>People spend <strong>68%<\/strong> more time on the <strong>Facebook<\/strong> mobile application than on the desktop version.<\/li>\n<li>On\u00a0<strong>Instagram<\/strong>, people spend\u00a0<strong>98% <\/strong>of the time on the app, compared to 2% for the computer version.<\/li>\n<li>The <strong>Twitter<\/strong> app occupies <strong>86% <\/strong>of the time of use, while the desktop version takes only 14%.<\/li>\n<li><strong>92%<\/strong> of the time users spend on <strong>Pinterest<\/strong> takes place in the mobile app.<\/li>\n<li>In the case of <strong>YouTube<\/strong>, the use of <strong>the desktop version consumes 60%<\/strong> of the time allocated by users.<\/li>\n<li><strong>LinkedIn for desktop <\/strong>is, along with YouTube, the other exception, since it<strong> occupies 74% of user time <\/strong>spent by users.<\/li>\n<li><strong>Snapchat<\/strong> users use the app exclusively via Smartphone.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>In conclusion, we can say that the <strong>marketing trends for 2018<\/strong> are aimed to increase the scope of promotional communications taking advantage of new technologies (augmented reality, ephemeral content) and proven effective strategies (influencers, live streaming, and videos).<\/p>\n<p>It will also increase the use of chat services (including the use of chatbots) and the creation of promotional content exclusively designed for mobile phones. Finally, <strong>Generation Z<\/strong> will continue to position itself as the new target to which Digital Marketing efforts will be directed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5732 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/01\/trends2.gif\" alt=\"Social Media Trends\" width=\"536\" height=\"402\" \/><\/p>\n<p>That is all for today! To learn more about related topics, we recommend the following readings from our blog:<\/p>\n<ul>\n<li><a href=\"http:\/\/localhost\/en\/blog\/future-of-social-networks\/\"><strong>10 Predictions that will Change the Future of Social Networks in 2018<\/strong><\/a><\/li>\n<li><a href=\"http:\/\/localhost\/en\/blog\/mistakes-on-instagram\/\"><strong>7 Mistakes you should avoid to make your brand grow on Instagram<\/strong><\/a><\/li>\n<li><a href=\"http:\/\/localhost\/en\/blog\/facebook-for-local-businesses\/\"><strong>Facebook for local businesses: 4 essential practices to succeed in your city<\/strong><\/a><\/li>\n<\/ul>\n<p>Did you like this post? Which of the <strong>2018 marketing trends<\/strong> have you found most interesting? Tell us your opinion! And please, remember to share this blog post with your contacts. Until next time!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every year that begins is marked by a series of marketing trends, which determine the paths to follow in order to achieve advertising and commercial success. And 2018 is no exception! That is why today we are going to share with you the 9 most important marketing trends you must follow to reach your audience [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-5721","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 9 marketing trends you must follow to grow in 2018 - Postcron - Social Media Marketing Blog and Digital Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/postcron.com\/en\/blog\/marketing-trends-you-must-follow-to-grow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 9 marketing trends you must follow to grow in 2018 - Postcron - Social Media Marketing Blog and Digital Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Every year that begins is marked by a series of marketing trends, which determine the paths to follow in order to achieve advertising and commercial success. 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And 2018 is no exception! That is why today we are going to share with you the 9 most important marketing trends you must follow to reach your audience [&hellip;]","og_url":"https:\/\/postcron.com\/en\/blog\/marketing-trends-you-must-follow-to-grow\/","og_site_name":"Postcron - Social Media Marketing Blog and Digital Marketing Blog","article_published_time":"2018-01-31T20:24:43+00:00","article_modified_time":"2018-02-08T15:19:50+00:00","og_image":[{"url":"https:\/\/s3.postcron.com\/blog-en\/2018\/01\/trends1.jpg","type":"","width":"","height":""}],"author":"Eugenia Skaf","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Eugenia Skaf","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/postcron.com\/en\/blog\/marketing-trends-you-must-follow-to-grow\/","url":"https:\/\/postcron.com\/en\/blog\/marketing-trends-you-must-follow-to-grow\/","name":"The 9 marketing trends you must follow to grow in 2018 - Postcron - Social Media Marketing Blog and Digital Marketing Blog","isPartOf":{"@id":"https:\/\/postcron.com\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/postcron.com\/en\/blog\/marketing-trends-you-must-follow-to-grow\/#primaryimage"},"image":{"@id":"https:\/\/postcron.com\/en\/blog\/marketing-trends-you-must-follow-to-grow\/#primaryimage"},"thumbnailUrl":"https:\/\/s3.postcron.com\/blog-en\/2018\/01\/trends1.jpg","datePublished":"2018-01-31T20:24:43+00:00","dateModified":"2018-02-08T15:19:50+00:00","author":{"@id":"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/0ced0120b35a3af3806074c5f7139564"},"breadcrumb":{"@id":"https:\/\/postcron.com\/en\/blog\/marketing-trends-you-must-follow-to-grow\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/postcron.com\/en\/blog\/marketing-trends-you-must-follow-to-grow\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/postcron.com\/en\/blog\/marketing-trends-you-must-follow-to-grow\/#primaryimage","url":"https:\/\/s3.postcron.com\/blog-en\/2018\/01\/trends1.jpg","contentUrl":"https:\/\/s3.postcron.com\/blog-en\/2018\/01\/trends1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/postcron.com\/en\/blog\/marketing-trends-you-must-follow-to-grow\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/postcron.com\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"The 9 marketing trends you must follow to grow in 2018"}]},{"@type":"WebSite","@id":"https:\/\/postcron.com\/en\/blog\/#website","url":"https:\/\/postcron.com\/en\/blog\/","name":"Postcron - Social Media Marketing Blog and Digital Marketing Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/postcron.com\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/0ced0120b35a3af3806074c5f7139564","name":"Eugenia Skaf","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/737cf1a978c48644974c0b274a5937da95e1e942a3958adc01cb6caf7a6d0210?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/737cf1a978c48644974c0b274a5937da95e1e942a3958adc01cb6caf7a6d0210?s=96&d=mm&r=g","caption":"Eugenia Skaf"},"sameAs":["https:\/\/www.postcron.com"],"url":"https:\/\/postcron.com\/en\/blog\/author\/eugenia\/"}]}},"_links":{"self":[{"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/posts\/5721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=5721"}],"version-history":[{"count":17,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/posts\/5721\/revisions"}],"predecessor-version":[{"id":5839,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/posts\/5721\/revisions\/5839"}],"wp:attachment":[{"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=5721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=5721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=5721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}