{"id":5890,"date":"2018-02-14T09:00:20","date_gmt":"2018-02-14T09:00:20","guid":{"rendered":"https:\/\/postcron.com\/en\/blog\/?p=5890"},"modified":"2018-03-09T11:06:14","modified_gmt":"2018-03-09T11:06:14","slug":"vertical-videos","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/vertical-videos\/","title":{"rendered":"5 reasons why using vertical videos will boost your video marketing strategy!"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-11654\" src=\"https:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2018\/02\/video_horizontal.jpg\" alt=\"5 ventajas del videomarketing en formato vertical que cambiar\u00e1n para siempre tu estrategia digital\" width=\"720\" height=\"376\" \/><\/p>\n<p>Whether you are selling or buying, we all agree that video marketing is the way to go. If you still don\u2019t, take a look at these stats:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2017.html\">82% of business<\/a> see videos as an important part of their marketing strategy.<\/li>\n<li><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2017.html\">91% of consumers<\/a> have watched a video about a product or service they wanted to learn more about.<\/li>\n<\/ul>\n<p>Those numbers are hard to beat. Now, let\u2019s say you already use videos on your Social Media&#8230;\u00a0<em>are you sure you are using them right?<\/em><\/p>\n<p>When they first started to come out, <strong>vertical videos were frowned upon<\/strong> due to the inconvenience of their reduced sized when compared to wide screens. It looked like <em>amateur stuff,<\/em> and you don\u2019t want that for your business.<\/p>\n<p>However, along with the popularization of smartphones, vertical videos have become more and more popular to the point that they now outperform horizontal ones in any way possible.<\/p>\n<p>Or at least that&#8217;s what Snapchat experts believe:<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=PD0u07wc7_M\">https:\/\/www.youtube.com\/watch?v=PD0u07wc7_M<\/a><\/p>\n<p><em>Still not convinced?<\/em> Well, today we are gonna share with you <strong>5\u00a0reasons why you should start using vertical videos<\/strong> on your Social Media! Throughout the article we will go through <em>why this video format is so effective<\/em> and <em>how important it is for you to implement it<\/em>\u00a0to your video marketing strategy, shall we?<\/p>\n<h2>#1. The world has gone mobile<\/h2>\n<p>There is no denying that. <em>At home while watching TV, commuting from and to work, on your lunch break<\/em>. Those are most likely the few moments you have time to access your social networks, and <strong>usually\u00a0in neither of them you use a desktop<\/strong>. <a href=\"https:\/\/www.socialmediatoday.com\/social-business\/5-reasons-why-your-business-needs-start-making-vertical-video-social-media\">Research shows<\/a> that people access social media on mobile the most, and it\u2019s only natural that they do it vertically.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6008\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/02\/ezgif-1-85071216ab.gif\" alt=\"\" width=\"311\" height=\"332\" \/><\/p>\n<p>It might sound obvious, but smartphones &#8211; just like any other phone &#8211; were designed to meet their most basic function: making and receiving calls, which means their aspect ratio has to be vertical. And that means everything!<\/p>\n<p>The fact that your phone screen is vertical determines the experiences you have online. And videos are no exception! In fact, according to the <a href=\"https:\/\/data.wurfl.io\/MOVR\/pdf\/2014_q4\/MOVR_2014_q4.pdf\">MOVR Mobile Overview Report<\/a> from December 2014, <strong>94% of users hold their phone vertically<\/strong> when watching a video even if they were intended to be watched horizontally. <em>So why go against the flow?<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5935\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/02\/DIBU-STATS.png\" alt=\"\" width=\"562\" height=\"358\" \/><\/p>\n<h2>#2. Social Networks are mobile-friendly<\/h2>\n<p>The more the world goes mobile, the more social networks follow the trend. After all, what matters is how long you stay connected, and if the only time you have to catch up on your social life is spent on your phone&#8230; well, you do the math!<\/p>\n<p>Now, think about it. How do you usually hold your phone? Yep, vertically! <em>You see where I\u2019m going?<\/em> Holding your phone upright allows you to type and access menus easily, and even use different features in a more intuitive and natural way.<\/p>\n<p><strong>And social networks know that!<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11638\" src=\"https:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2018\/02\/RSS.gif\" alt=\"Videomarketing y formato vertical van de la mano\" width=\"256\" height=\"281\" \/><\/p>\n<p>Not only are they mobile-friendly, they are also <strong>optimized for mobile experiences.<\/strong> For that reason, in 2017<a href=\"https:\/\/postcron.com\/es\/blog\/facebook-para-negocios-locales\/\"> Facebook<\/a>,<a href=\"https:\/\/postcron.com\/es\/blog\/errores-instagram\/\"> Instagram<\/a>,<a href=\"https:\/\/postcron.com\/es\/blog\/automatizar-tweets-twitter-280-caracteres\/\"> Twitter<\/a>,<a href=\"https:\/\/postcron.com\/es\/blog\/snapchat-para-empresas\/\"> Snapchat<\/a> and<a href=\"https:\/\/postcron.com\/es\/blog\/posicionar-videos-youtube-seo\/\"> YoutTube<\/a> decided to remove black bars on vertical videos, to give users a more pleasant experience.<\/p>\n<h2>#3. Vertical equals better results<\/h2>\n<p><em>Yes, you read it right.<\/em> Vertical videos are not only beneficial for users and social networks,<strong> they can also<\/strong> <strong>do wonders for your business.<\/strong> In fact, advertisers that started using vertical videos to promote their products say they got a lot better results than the ones that didn\u2019t, especially when it comes to views and engagement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11623\" src=\"https:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2018\/02\/Publi-mobile.gif\" alt=\"Videomarketing: lo que todo publicista debe saber\" width=\"426\" height=\"319\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>For <a href=\"https:\/\/blog.wibbitz.com\/stats-vertical-video-king-social-media\">Wibbitz<\/a>, a platform to create automated videos, the usage of vertical videos meant a 130% increment on views and 4 times more engagement on Facebook.\u00a0Not bad, eh?<\/p>\n<p><a href=\"https:\/\/mashable.com\/2016\/08\/26\/facebook-vertical-video\/#SfsWwNJ7Eqqa\">Marketing specialists explain<\/a> what\u2019s behind the success of vertical video: <strong>it catches more of the viewer\u2019s attention<\/strong>, which is exactly what you want when you are advertising.<\/p>\n<h2>#4. Focus on what matters<\/h2>\n<p>So, we agree that you want people\u2019s full attention. We also know that we have maybe <em>10 to 15 seconds<\/em> to make a potential buyer notice our product, and let&#8217;s face it: <em>we don&#8217;t want to share that with anyone else<\/em>.<\/p>\n<p>Now try watching a horizontal video holding your phone upright. <strong>There\u2019s too much distraction.<\/strong><\/p>\n<p>Vertical videos allow people to focus on what really matters: <strong>your brand or product.<\/strong> No other content drawing their attention away, no comment section to pique their curiosity, <strong>just your video on full screen.<\/strong> <em>It\u2019s your time to shine!<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5947\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/02\/YouTube-vertical-videos-AA-840x552-1.jpg\" alt=\"\" width=\"544\" height=\"365\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The best successful case to demonstrate that is Snapchat, the social network that represents the <strong>&#8220;vertical video revolution&#8221;<\/strong> at its best. With the popularity of ephemeral short vertical videos, Snapchat came up with new ways for advertisers to reach their audience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6002\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/02\/bad3d0dcea31b90610287469e336bdf5.png\" alt=\"\" width=\"604\" height=\"230\" \/><\/p>\n<p>And not only that, according to\u00a0<a href=\"https:\/\/adexchanger.com\/mobile\/advertisers-publishers-starting-get-vertical-video-program\/\">MediaBrix<\/a>, a digital advertising company, <strong>using vertical videos can also result in a better watch time.<\/strong> They found out that viewers only watch about 14% of horizontal videos. Vertical video ads, on the other hand, see a <strong>90% completion rate.<\/strong><\/p>\n<h2>#5. Minimal effort is still a thing!<\/h2>\n<p>Let&#8217;s be honest.\u00a0<em>We are all just too lazy, aren&#8217;t we?\u00a0<\/em> You and I included. If we have to make even the most minimal effort to do something, chances are we won&#8217;t do it. Even more so when we are chilling out on Facebook or scrolling down our Instagram feed, because in our leisure time we just tend to adopt a more passive posture, <em>and that&#8217;s ok.<\/em><\/p>\n<p>We also got so used to reading emails, searching our photos and even watching videos vertically, that <strong>we never turn our phones sideways.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11629\" src=\"https:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2018\/02\/tenor.gif\" alt=\"Claves fundamentales para Videomarketing\" width=\"355\" height=\"257\" \/><\/p>\n<p>Even the <a href=\"https:\/\/www.nytimes.com\/2015\/08\/13\/technology\/personaltech\/vertical-video-on-the-small-screen-not-a-crime.html?_r=0\">New York Times<\/a> is doing vertical videos as stated by Zena Barakat, their former video producer who spent over a year researching this format.<\/p>\n<blockquote><p>&#8220;As a person who makes videos, I was like, &#8216;You&#8217;re not seeing it the way we intended it!\u00a0And they were like, &#8216;We don&#8217;t care!&#8217; They found it so uncomfortable to hold the phone the other way, and they didn&#8217;t want to keep switching their phones back and forth.'&#8221;\u00a0said Ms.\u00a0Barakat<\/p><\/blockquote>\n<p>So if your\u00a0<strong>video marketing<\/strong>\u00a0ad is horizontal you might be <strong>losing an opportunity to get your message across.<\/strong> And trust me, you don&#8217;t want that!<\/p>\n<p>Still on the topic of lazyness: <strong>vertical videos are a lot easier to record<\/strong>. <em>It might sound silly<\/em>, but in times of quick spontaneous videos being able to easily hold your phone to snap a video can be gold.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5980\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/02\/gigs.gif\" alt=\"\" width=\"500\" height=\"281\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Now, after reading this article: what are your thoughts on vertical videos? Are you gonna use them on your Social Media?<\/p>\n<p><em>Leave us your comments and until next time!<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you are selling or buying, we all agree that video marketing is the way to go. If you still don\u2019t, take a look at these stats: 82% of business see videos as an important part of their marketing strategy. 91% of consumers have watched a video about a product or service they wanted to [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-5890","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 reasons why using vertical videos will boost your video marketing strategy! - Postcron - Social Media Marketing Blog and Digital Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/postcron.com\/en\/blog\/vertical-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 reasons why using vertical videos will boost your video marketing strategy! - Postcron - Social Media Marketing Blog and Digital Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Whether you are selling or buying, we all agree that video marketing is the way to go. 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