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Facebook is a fantastic tool for digital marketing but to get the best Facebook page engagement, you need to optimize key sections of your Facebook page<\/strong>. These sections are easy to overlook, and in fact, many companies do. As this article describes<\/a>, two of the biggest mistakes that businesses make with their Facebook page are not setting up their page correctly<\/em> and failing to optimize their page<\/em>.<\/p>\n However, by taking the following steps, you will stand out from competition, improve your organic reach, and increase the return on investment from any spending you do on Facebook ads. Ready to start?<\/p>\n Your cover photo is the first thing people see when they visit your\u00a0page so this is the first\u2014and most important\u2014step to maximize Facebook page engagement. Choosing a cover photo for your Facebook page is about more than just finding something attractive. Your\u00a0cover photo should be visually appealing<\/strong>, but it should also convey a message that reflects your brand. And should stir up some emotion from your page visitors. Here’s a cover photo that coffee giant Starbucks has featured. It reminds us of spring, which makes people happy, and it prominently features one of its products.<\/p>\n Let’s look step-by-step at how to make this process work for your business.<\/p>\n Deciding what is visually appealing is a tall order since we all have different tastes. Spend some time thinking about who your target audience is and what matters to them. Review your buyer personas\u2014characters who represent your target audience\u2014and consider what they<\/em> would find appealing<\/strong>.<\/p>\n As an example, if your company sells men’s dress socks, your buyer personas probably include a professional businessman aged 30\u201355 who wants to present a polished image at the office. That information gives some good hints about what you might want to use as a cover photo.<\/p>\n If you haven’t developed buyer personas yet, check out\u00a0our post on three things you need to know to successfully develop a buyer persona<\/a>.<\/p>\n Next, think about what purpose you want the cover photo to serve<\/strong>. As we discussed in this post on three ways to take advantage of your Facebook cover,<\/a>\u00a0there are different ways to use the cover photo space.<\/p>\n Some companies use the cover photo as a “welcome mat” to say hello to page visitors<\/strong>\u00a0or to make sure that visitors recognize their brand. There’s absolutely nothing wrong with that, but it’s not the only possible purpose. If you’re having a seasonal sale, the purpose of your cover photo might be to promote the sale<\/strong>, which would call for a different kind of photo. Once you clarify your purpose and who you want to reach, you can look for options that your visitors will find appealing.<\/p>\n Not sure how to update your cover photo? Here’s a short video that walks you through the steps.<\/p>\n1. Choose an amazing cover photo<\/h2>\n
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<\/p>\nWhat makes an attractive cover photo?<\/strong><\/h3>\n
What job does the cover photo need to do?<\/strong><\/h3>\n