![\"\"](\"https:\/\/s3.postcron.com\/blog-en\/2018\/03\/group-1.png\")
<\/p>\n<\/p>\n
There’s been a lot of coverage about the changes Facebook made in January 2018<\/a>\u00a0and the way its algorithm pays attention to posts from Facebook Groups. For digital marketers, the important thing to remember is that Facebook now assigns a higher priority to Groups <\/strong>than it used to.<\/p>\n The focus on Groups makes good business sense. According to a post by Facebook’s Mark Zuckerberg, more than 100 million people are part of “very meaningful” groups<\/a>\u00a0on Facebook. So along with posts from friends and family, Facebook assigns a greater weight to Groups than it does to Pages<\/strong>. Are you up-to-date on the latest buzz around Facebook Groups? Let’s do a quick recap.<\/p>\n First, you might be wondering why you should create a Facebook Group for your business instead of just using your Facebook Page. There are some important differences.<\/p>\n A Facebook Page is a profile of your business<\/strong>, and you should definitely have one.\u00a0Your Page tells people who you are, what you do, and how to find you. Pages are public, which means anyone can find you and users can follow you simply by clicking “like.” You can easily share information with your fans by regularly posting high-quality content. If your business isn’t on Facebook yet, check out our post about how to create an effective Facebook Page<\/a>.\u00a0Pages are straightforward to manage, but the opportunities to engage with fans are limited, which is what Groups can help with.<\/p>\nBenefits of Facebook Groups versus Pages<\/h2>\n