{"id":6345,"date":"2018-04-19T14:21:53","date_gmt":"2018-04-19T14:21:53","guid":{"rendered":"https:\/\/postcron.com\/en\/blog\/?p=6345"},"modified":"2019-06-27T19:28:36","modified_gmt":"2019-06-27T19:28:36","slug":"increase-website-traffic","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/increase-website-traffic\/","title":{"rendered":"9 Ways to Increase Website Traffic"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6377 size-full\" title=\"Increase Website Traffic\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/04\/traffic.png\" alt=\"Increase Website Traffic\" width=\"720\" height=\"376\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>With all the focus on social media, you might be tempted to ask if it&#8217;s worth the effort to increase traffic to your company&#8217;s website. There&#8217;s no doubt that social media marketing is one of the best ways to increase your brand awareness, but the numbers also show that <a href=\"https:\/\/keymedium.com\/do-websites-matter\/\">websites and web traffic still matter<\/a>\u2014a lot.<\/p>\n<p>According to the <a href=\"http:\/\/www.lsainsider.com\/the-digital-consumer-exploring-digital-media-usage-in-u-s-cities\/archives#sthash.aOqNLzD6.ZeAQf3g4.dpbs\">Digital Consumer Report<\/a>, 63% of consumers use a company website to find local business information, and\u00a080% of consumers use search engines to find local business information. This matters because\u00a0<a href=\"https:\/\/moz.com\/local-search-ranking-factors#localized-organic-ranking-factors\">traffic to a company&#8217;s website plays a significant role in how it ranks in a Google search<\/a>. This short video explains more about why having a website is important.<\/p>\n<p><iframe title=\"Why is Having a Website Important?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PNXC2feZBYY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The bottom line? Increasing website traffic can help you reach your business goals in more ways than one.\u00a0Consider these nine ways to <strong>increase website traffic <\/strong>to your company&#8217;s site.<\/p>\n<h2>Purchase ads<\/h2>\n<p>Spending money on paid advertising isn&#8217;t the only way to increase website traffic, and it isn&#8217;t always the best one. But under the right circumstances, it can be a worthwhile investment. The important thing is to <a href=\"https:\/\/blog.kissmetrics.com\/paid-internet-advertising\/\">understand how paid ads work<\/a>, then <strong>develop a thoughtful strategy for your ad campaign<\/strong>. Don&#8217;t just throw money at Google or <a href=\"https:\/\/www.bigcommerce.com\/blog\/social-media-advertising\/\">social media ads<\/a> and just hope that the right people land on the right section of your website.<\/p>\n<p>If you&#8217;re ready to tackle paid ads, check out our <a href=\"http:\/\/localhost\/en\/blog\/internet-advertising\/\">introductory guide to\u00a0internet advertising<\/a>. If not, there is still plenty that you can do.<\/p>\n<h2>Optimize Your Site to Increase Website Traffic<\/h2>\n<h3>Improve your SEO<\/h3>\n<p>SEO stands for <strong>Search Engine Optimization<\/strong>, which is all about how you can improve the chances that your website will land near the top of a search. The factors that influence <a href=\"https:\/\/www.entrepreneur.com\/article\/303427\">Google&#8217;s algorithms are complicated<\/a>, but <a href=\"https:\/\/www.pardot.com\/blog\/essential-seo-checklist\/\">this amazing<\/a> checklist covers the key elements.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6381\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/04\/SEO_checklist-01-232x300.png\" alt=\"Checklist of SEO tips to help increase website traffic\" width=\"242\" height=\"313\" \/><\/p>\n<p>Short version? Have an easy-to-use website with high-quality content. Choose a <strong>highly relevant keyword<\/strong> to use in the title and headings on your website, and include it in your web content as well.<\/p>\n<h3>Refresh your web content<\/h3>\n<p>High-quality content is still one of the best ways to regularly draw people (back) to your website. But just because an article was fabulous four years ago doesn&#8217;t mean that it&#8217;s still relevant today. Give your\u00a0web content a makeover by removing outdated material and refreshing useful content to make sure that it&#8217;s engaging and up-to-date.<\/p>\n<p>When updating older material, look for opportunities to add new external and internal links to your newer content. This will also help your SEO ranking.<\/p>\n<p><strong>Bonus tip:<\/strong> Create infographics. Similar to other top-notch content, infographics are highly shareable because they present interesting information in a compact, attractive format.<\/p>\n<h3>Give your\u00a0website a technical tune-up<\/h3>\n<p>We live in a busy world where people won&#8217;t wait for a slow website to load. As we discussed in our post about <a href=\"http:\/\/localhost\/en\/blog\/intuitive-website\/\">having an intuitive website,<\/a>\u00a0the more positive a person\u2019s web experience is, the more time they will spend on your site. This includes optimizing your website for <a href=\"https:\/\/www.statista.com\/statistics\/306528\/share-of-mobile-internet-traffic-in-global-regions\/\">mobile devices, which account for more than half of website visits worldwide<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-6361\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/04\/statistic_id306528_share-of-mobile-internet-traffic-in-global-regions-2017-300x223.png\" alt=\"graph that shows popularity of mobile website traffic around the world\" width=\"300\" height=\"223\" \/><\/p>\n<p>Taking these steps will also contribute to better SEO rankings, and it will help ensure that visitors to your site are willing to come back.<\/p>\n<h2>Email marketing<\/h2>\n<p>If you have an email subscriber list, email marketing can be an effective way to bring existing customers or prospects back to your website. According to McKinsey &amp; Company, <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/why-marketers-should-keep-sending-you-emails\">email marketing\u00a0remains a significantly more effective way to acquire customers than social media<\/a>.<\/p>\n<p>If you&#8217;re new to this approach, get up to speed with our <a href=\"http:\/\/localhost\/en\/blog\/introduction-guide-to-email-marketing\/\">introduction to email marketing<\/a>. The most important thing is to make sure that your subscribers never think of your emails as spam. <strong>Share relevant, high-quality information at appropriate intervals<\/strong>, and give them a reason to continue doing business with you.<\/p>\n<p><strong>Hint: You can do this easily by using Postcron&#8217;s newsletter system.<\/strong> Just be sure to include a link to your company website (as well as social media links) at the end of each email!<\/p>\n<h2>Schedule social media posts with links to your website<\/h2>\n<h3>Publish LinkedIn articles<\/h3>\n<p>LinkedIn is still the go-to social site for professionals, and it&#8217;s a great place for companies to demonstrate expertise by posting original articles on LinkedIn&#8217;s publishing platform. This is especially valuable for B2B companies that want to build authority as thought leaders. Need ideas on what to write about? Review our post on <a href=\"http:\/\/localhost\/en\/blog\/create-engaging-linkedin-posts\/\">how to write LinkedIn articles that your network will love<\/a>. At the end of each article, include a short bio about you or your company, and include a link to your website.<\/p>\n<p>You can also post updates on LinkedIn that will take readers directly to your website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-6362\" src=\"https:\/\/s3.postcron.com\/blog-en\/2018\/04\/Postcron-LinkedIn-300x223.png\" alt=\"Screenshot of a LinkedIn update that increases website traffic\" width=\"300\" height=\"223\" \/><\/p>\n<h3>Use Instagram to drive traffic<\/h3>\n<p>Instagram has become the most popular social platform, and it&#8217;s a fabulous tool to increase your company&#8217;s profile. Sharing engaging photos, videos, and stories on Instagram gives your company a personality that people can recognize. Be sure to include your company&#8217;s website URL in your profile so your followers can easily find more information when they want to.<\/p>\n<p>Instagram also recently made\u00a0changes that allow some uses to add links to Instagram stories, making it easier to use Instagram to directly increase website traffic.<\/p>\n<h3>Post on your company Facebook page and groups<\/h3>\n<p>Facebook still dominates the market when it comes to fan engagement. Your company&#8217;s Facebook page is like a mini-profile for your business. As we recommend in our post about how to <a href=\"http:\/\/localhost\/en\/blog\/facebook-page-engagement\/\">maximize Facebook page engagement<\/a>, be sure to complete the &#8220;About&#8221; section and add your website URL. Post content regularly and add a URL to your posts that people can follow for more information.<\/p>\n<p>Facebook groups are also a great way to engage directly with your fans. For example, you can answer questions and prompt discussions. And, of course, you can <strong>invite your fans to visit relevant sections of your website for more information<\/strong>.<\/p>\n<p>But treat Facebook as a way to support your website, not a way to replace it. Companies without a website rank lower in search engine results. And the fact is, consumers till rely on company websites as a source of information to make decisions.<\/p>\n<p><strong>Hint: You can efficiently schedule Facebook, Instagarm, LinkedIn, Twitter and Pinterests posts with <a href=\"https:\/\/postcron.com\/\">Postcron&#8217;s scheduling tool<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Answer questions on Quora<\/h2>\n<p>You can position your company as a valuable resource by visiting <a href=\"https:\/\/www.quora.com\/\">Quora<\/a> and answering questions in your company&#8217;s area of expertise. Quora is a question-and-answer website\u00a0where users go looking for information to help them solve problems. Like LinkedIn and Facebook, you need to set up a profile where you can <strong>include a link to your company&#8217;s website<\/strong>. Quora also gives you the option to create multiple mini-bios if you are answering questions in more than one subject area. This is a fantastic way to showcase various skills.<\/p>\n<p>You can include a link to your website in your answers, but only do this if the link you include has <em>additional relevant information<\/em>. For more guidance, have a look at our post on <a href=\"http:\/\/localhost\/en\/blog\/how-to-use-quora-effectively-to-market-your-business\/\">how to use Quora to market your business<\/a>.<\/p>\n<p>What strategies have you used to increase website traffic? Share them in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; With all the focus on social media, you might be tempted to ask if it&#8217;s worth the effort to increase traffic to your company&#8217;s website. There&#8217;s no doubt that social media marketing is one of the best ways to increase your brand awareness, but the numbers also show that websites and web traffic still [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-6345","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Ways to Increase Website Traffic - Postcron - Social Media Marketing Blog and Digital Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/postcron.com\/en\/blog\/increase-website-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Ways to Increase Website Traffic - Postcron - Social Media Marketing Blog and Digital Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"&nbsp; With all the focus on social media, you might be tempted to ask if it&#8217;s worth the effort to increase traffic to your company&#8217;s website. There&#8217;s no doubt that social media marketing is one of the best ways to increase your brand awareness, but the numbers also show that websites and web traffic still [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/postcron.com\/en\/blog\/increase-website-traffic\/\" \/>\n<meta property=\"og:site_name\" content=\"Postcron - Social Media Marketing Blog and Digital Marketing Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-19T14:21:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-27T19:28:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.postcron.com\/blog-en\/2018\/04\/traffic.png\" \/>\n<meta name=\"author\" content=\"Kaarina Stiff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kaarina Stiff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/increase-website-traffic\/\",\"url\":\"https:\/\/postcron.com\/en\/blog\/increase-website-traffic\/\",\"name\":\"9 Ways to Increase Website Traffic - Postcron - Social Media Marketing Blog and Digital Marketing Blog\",\"isPartOf\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/increase-website-traffic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/increase-website-traffic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s3.postcron.com\/blog-en\/2018\/04\/traffic.png\",\"datePublished\":\"2018-04-19T14:21:53+00:00\",\"dateModified\":\"2019-06-27T19:28:36+00:00\",\"author\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/92e94cc12f570ad487b9c19acf02ed84\"},\"breadcrumb\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/increase-website-traffic\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/postcron.com\/en\/blog\/increase-website-traffic\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/increase-website-traffic\/#primaryimage\",\"url\":\"https:\/\/s3.postcron.com\/blog-en\/2018\/04\/traffic.png\",\"contentUrl\":\"https:\/\/s3.postcron.com\/blog-en\/2018\/04\/traffic.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/increase-website-traffic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/postcron.com\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"9 Ways to Increase Website Traffic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/#website\",\"url\":\"https:\/\/postcron.com\/en\/blog\/\",\"name\":\"Postcron - Social Media Marketing Blog and Digital Marketing Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/postcron.com\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/92e94cc12f570ad487b9c19acf02ed84\",\"name\":\"Kaarina Stiff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e7482f7a966407772c566b7914eb709829e813207aa4cd93d8ac9ea02d2daa50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e7482f7a966407772c566b7914eb709829e813207aa4cd93d8ac9ea02d2daa50?s=96&d=mm&r=g\",\"caption\":\"Kaarina Stiff\"},\"url\":\"https:\/\/postcron.com\/en\/blog\/author\/kaarina-stiff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"9 Ways to Increase Website Traffic - Postcron - Social Media Marketing Blog and Digital Marketing Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/postcron.com\/en\/blog\/increase-website-traffic\/","og_locale":"en_US","og_type":"article","og_title":"9 Ways to Increase Website Traffic - Postcron - Social Media Marketing Blog and Digital Marketing Blog","og_description":"&nbsp; With all the focus on social media, you might be tempted to ask if it&#8217;s worth the effort to increase traffic to your company&#8217;s website. 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