{"id":6399,"date":"2018-04-28T09:08:49","date_gmt":"2018-04-28T09:08:49","guid":{"rendered":"https:\/\/postcron.com\/en\/blog\/?p=6399"},"modified":"2018-04-27T21:09:59","modified_gmt":"2018-04-27T21:09:59","slug":"use-5-linkedin-updates-elevate-engagement","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/use-5-linkedin-updates-elevate-engagement\/","title":{"rendered":"Use These 5 LinkedIn Updates to Elevate Your Engagement"},"content":{"rendered":"

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Recent LinkedIn updates have made it easier for digital marketers to create high-quality content to engage their professional networks. With these changes, which LinkedIn started implementing in 2017, LinkedIn’s tools more closely match what you can do on other social platforms. Here we summarize five key LinkedIn updates you can start using to get the most from LinkedIn.<\/p>\n

Use video for company pages and sponsored content<\/h2>\n

In March 2018, LinkedIn announced a new update to allow company pages and sponsored content to use video<\/a>. This followed a LinkedIn update in July 2017<\/a>, which introduced native video to LinkedIn users.<\/p>\n

This LinkedIn update makes good sense. New marketing data suggestions that using video can increase conversions by up to 80%<\/a>. To use LinkedIn native video, open the mobile app and look for the video icon in the right corner. You can either record something new or select an existing video from your camera roll to include in your posts.<\/p>\n

With this LinkedIn update, you also gain access to detailed insights about who views your view. As described by LinkedIn<\/a>, “after you post a video, you can see audience insights such as the top companies, titles and locations of your viewers, as well as how many views, likes, and comments your videos are receiving. With these insights, you can begin to understand if you\u2019re reaching the people and companies that matter to you.” To find this information, go to the dashboard on your LinkedIn profile.<\/p>\n

Looking for more tips on how to use video? Check out our post on using vertical video to boost your marketing strategy<\/a>.<\/p>\n

Add multiple photos to your LinkedIn posts<\/h2>\n

A July 2017 LinkedIn update introduced the ability to include multiple images in your LinkedIn posts<\/a>. This will help digital marketers because ome research suggests that articles with images get up to 94% more views. Having multiple images in your posts can also increase\u00a0engagement in the short and long-term because images help your audience remember your message, as described in this short video by Digital Splash Media<\/a>.<\/p>\n