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With all the latest updates on how Facebook is improving what people see in their news feed, it can be challenging for digital marketers to attract Facebook likes. You might wonder, is Facebook still worth the effort, especially if you don’t have a budget for Facebook ads? The short answer is absolutely<\/em>.<\/p>\n You can still draw fans to your Facebook page to read and like your content. And with some extra effort, you can turn those likes into fans, and then turn those fans into customers. The advantage of attracting fans this way is that they’re more likely to fall into your target market, which means they’re also more likely to turn into customers. Here’s how to start.<\/p>\n The first step to attracting more Facebook likes is to optimize your Facebook page. That starts with making sure you have completed all the key sections, not just the basics. Make sure you have a high-quality cover photo and profile picture<\/strong> that relate to your brand image. Ideally, these should have a consistent look across all of your social platforms so that you’re easy to recognize online.<\/p>\n Next, be sure to add all of your company’s contact information<\/strong>, including your web address, as well as a street address if you have a physical location that customers can visit. Then, fill in the other sections as much as you can, including the “About” page and the “Services” page, to tell people who you are and what you offer<\/strong>. It’s also a good idea to\u00a0create a custom URL<\/strong> for your Facebook page<\/a>. Check out this short video that shows you how.<\/p>\n1. Optimize your Facebook page<\/h2>\n