{"id":656,"date":"2014-05-15T00:01:27","date_gmt":"2014-05-15T00:01:27","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=656"},"modified":"2017-05-12T19:24:46","modified_gmt":"2017-05-12T19:24:46","slug":"5-tricks-writing-great-headlines","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/5-tricks-writing-great-headlines\/","title":{"rendered":"5 tricks for writing great headlines on Twitter and Facebook as awesome and clickable as Buzzfeed&#8217;s"},"content":{"rendered":"<p>Make your headlines sexier!<\/p>\n<p>&nbsp;<\/p>\n<p><center><a href=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/como-escribir-tweets-y-posts.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1753\" src=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/como-escribir-tweets-y-posts.jpg\" alt=\"writing great headlines\" width=\"389\" height=\"531\" \/><\/a><\/center><br \/>\nActually, to get the <strong>title above to be Buzzfeed-worthy<\/strong>, it should be something like this:<strong> <em>\u201c5 crazily simple tricks to writing ultra-clickable Buzzfeed-like titles, that&#8217;ll blow your mind, make you break down, and change your life within 5 minutes of reading this because you&#8217;ll get so many likes, shares, and retweets. #3 almost made me cry<\/em><\/strong>&#8220;&#8230; \ud83d\ude42<\/p>\n<p>If this kind of headline sounds weird to you, imagine how weird it would be if <strong>these things <em>literally<\/em> happened to you<\/strong> when you read this article. For example, what <strong>this video shows is amazing<\/strong> :<br \/>\n<iframe title=\"If Upworthy &amp; Buzzfeed Titles Actually Worked (Hardly Working)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/thGL1aLlfpU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Whether we like it or not, whether it seems absurd or not, writing great headlines involves using phrases like this, and it&#8217;s the perfect way to get more clicks.<\/strong> However, it&#8217;s worth mentioning that, <strong>despite the undeniable magic<\/strong> of these headlines, it&#8217;s understood that <strong>not everyone has a portal like BuzzFeed or Upworthy,<\/strong> may it be the type of content you share or the audience you&#8217;re targeting, not everyone can write like this. Our public and area, may not allow for it and <strong>that&#8217;s why, I&#8217;m taking their tricks and adapting them to our reality, so that we can apply the formula to our content.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Why <strong>should we learn, take advantage of, and copy<\/strong> this trend that&#8217;s working so well (at least for) today?:<\/p>\n<p>&nbsp;<\/p>\n<p>Because of all your groups, only about <strong>80% take half a second to stop and read your headline<\/strong> (that is, if they even stumble upon it). What&#8217;s more, of those 80 %, only <strong>20% might feel interested enough to click on it.<\/strong> Basically, the possibilities for clickable-ness are scarce, considering that: each day over 400 million tweets and over 2 million blogposts are published.<\/p>\n<p>&nbsp;<\/p>\n<p><center><a href=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/How-to-Write-Magnetic-Headlines.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1754\" src=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/How-to-Write-Magnetic-Headlines.jpeg\" alt=\"writing great headlines\" width=\"333\" height=\"292\" \/><\/a><\/center><br \/>\nObviously, excelling in this jungle of content isn&#8217;t easy. So, <strong>we must take advantage of the fact that people surfing the Internet, consciously or not, have the intention of finding something<\/strong> in particular. Maybe some already know what they want, maybe not, but they&#8217;re lurking and <strong>we&#8217;ve got to be smart enough to seduce them and capture their attention,<\/strong> while at the same time offering them just that feeling they&#8217;re are looking for.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>Are they looking to forget about their worries, looking for the solution to a problem, looking to understand something new, wanting to feel identified, looking for a relief, a distraction, inspiration, ideas&#8230;?<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>The importance of writing great headlines for your post and tweets: &#8220;Tuning &#8220;<\/h2>\n<p><strong>We&#8217;ve not only got to offer them <em>what<\/em> they&#8217;re looking for on the Internet, but also the <em>way<\/em> they want to find it. <\/strong>The key to writing great headlines is to use the same phrases\/slang\/jargon your public normally use s. Why? So that when the person on the other side of the screen reads your title, they feel like if they click on it, they&#8217;ll <em>discover the world&#8217;s largest piece of gold treasure<\/em>. Yeah, it sounds over exaggerated, but if you don&#8217;t <strong>generate that \u201cadrenaline\u201d, that unconscious feeling<\/strong> of \u201c<strong>I HAVE to read this, eventhough I know it won&#8217;t literally blow my mind<\/strong>\u201c, your content will go unnoticed. But remember, as a result of this trend of exaggerating promises in headlines, we must keep in mind <em>content quality<\/em>. <strong>You have to also exceed expectations in your content; otherwise you&#8217;ll lose the trust of your audience.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><center><a href=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1752\" src=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES.jpg\" alt=\"writing great headlines\" width=\"580\" height=\"394\" \/><\/a><\/center><strong>An example<\/strong> of the art of \u201ctuning&#8221; headlines to make them more attractive, is something that we developed in our article <a href=\"http:\/\/localhost\/en\/blog\/?p=207\">\u201cHow the hell do I come up with a viral Tweet?!&#8221;<\/a> which I think comes in handy for this occasion.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Upworthy got <a href=\"https:\/\/www.youtube.com\/watch?v=rUOpqd0rQSo\" target=\"_blank\">a story <\/a> that only had 10,000 views, reach 4 million clicks with a &#8220;B\u201d headlines. Take a look:<\/strong><\/p>\n<p><strong>A- Original Title:<\/strong> \u201cCBS WKBT News Anchor\u00b4s On- Air response To viewer calling her fat\u201d<\/p>\n<p><strong>B- Cured Title:<\/strong> \u201cBully Calls News Anchor Fat, News Anchor Destroys Him On Live TV\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Here&#8217;s another example of <a href=\"http:\/\/www.upworthy.com\/how-to-make-that-one-thing-go-viral-just-kidding\" target=\"_blank\">Upworthy<\/a> demonstrating yet again their talent in the art of \u201ctuning\u201d:<\/p>\n<p><center><a href=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1755\" src=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES-2.jpg\" alt=\"writing great headlines\" width=\"567\" height=\"266\" \/><\/a><\/center><em>Now, are you more interested in making this radical change to your headlines? Awesome, then let&#8217;s keep going!<\/em><\/p>\n<h2>The 5 types of headlines you should use from now on:<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>1. Normal<\/strong>: Say what it is and get straight to the point<br \/>\n<em>Ex: Ways To Prepare Delicious Teas<\/em><\/p>\n<p><strong>2. Question<\/strong>: Generate doubt and then provide the answer<br \/>\n<em>Ex: What are the Most Incredible Ways to Prepare Delicious Teas?<\/em><\/p>\n<p><strong>3. &#8220;How to&#8221;<\/strong>: Give a solution, teach something useful.<br \/>\n<em>Ex: How to Prepare Delicious Teas in 3 Super Quick and Simple Ways.<\/em><\/p>\n<p><strong>4. Numbers\/Lists<\/strong>: Make it seem like a practical solution, or the best possible choice one might find.<br \/>\n<em>Ex: The 15 Best Ways to Prepare Delicious Teas You Never Knew Existed.<\/em><\/p>\n<p><strong>5. Reader addressing<\/strong>: Grab your audience&#8217;s attention with a title that speaks to them directly, as if in one-on-one a conversation.<br \/>\n<em>Ex: Different Ways You Need to Know to Make Delicious Teas and Impress Your Demanding Guests.<\/em><\/p>\n<p>Out of these 5 most successful formats, let&#8217;s take a look at <strong>the order in which the audience prefers them:<\/strong><\/p>\n<p><center><a href=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1756\" src=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES-3.jpg\" alt=\"WRITE GREAT HEADLINES 3\" width=\"477\" height=\"316\" \/><\/a><\/center>&nbsp;<\/p>\n<p>Apparently, <strong>people love numbers! And BuzzFeed&#8217;s on top of it!<\/strong><\/p>\n<p>If you have any questions, be sure to <a href=\"http:\/\/www.buzzfeed.com\/?country=us\" target=\"_blank\">visit the site<\/a> where you&#8217;ll see that <strong>for every 6 titles, at least 4 are in the \u201cNumber\/List\u201c format.<\/strong><\/p>\n<p>On today&#8217;s cover, both of the featured articles contained numbers in the headline. What&#8217;s more, it seems that <strong>the word &#8220;never&#8221; works quite well,<\/strong> because it <em>also<\/em> shows up in the main headlines.<\/p>\n<p><center><a href=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1757\" src=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES-4.jpg\" alt=\"writing great headlines\" width=\"742\" height=\"163\" \/><\/a><\/center><\/p>\n<h2>Simple tricks to get these formats to work perfectly:<\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>People want to feel part of something.<\/strong> <em>The sense of belonging<\/em> is very strong because it unifies, it identifies, and <strong>it<\/strong> <strong>confirms what one feels<\/strong>. Or maybe because it just gives relief to know that there are other people out there who think, live, get angry at, worry about, eat, work just like you do. And that, is what wins clicks hands down! <strong>Find the commonalities of your community<\/strong>, what you think can unite them under the same headache, laugh, memory, concern, doubt, or search for solutions, and create content based on <em>that<\/em>.<\/li>\n<\/ul>\n<p><strong>For example<\/strong>:<\/p>\n<p>&#8211; 15 Awesome Apps <strong>Only Super Busy Moms <\/strong>Won&#8217;t Be Able to Stop Using.<br \/>\n&#8211; 10 Unusual Phrases that <strong>Only Nurses<\/strong> Would Understand.<br \/>\n&#8211; 8 Daily Routines to Improve Performance, that <strong>Only Those Who Run<\/strong> More than 8mi a Day Can&#8217;t Stop Trying to Do.<br \/>\n&#8211; 7 Things <strong>Only Wine Lovers<\/strong> Would Give Anything to Have.<\/p>\n<p>Now you get why <strong><em>these<\/em> simple posts got to be so successful<\/strong>:<\/p>\n<p><center><a href=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1758\" src=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES-5.jpg\" alt=\"WRITE GREAT HEADLINES 5\" width=\"585\" height=\"370\" \/><\/a><\/center><\/p>\n<ul>\n<li><strong>People like to learn new things<\/strong>. Especially, if that new knowledge can be applied <strong>simply, in 5 minutes or less<\/strong>, and improves some aspect of their lives, then it is a candidate to be a winner in the click-race. <strong>You need to plant this kind of \u201cfeeling&#8221; in your headlines<\/strong>.<\/li>\n<\/ul>\n<p>&#8211; How to Make Super Original Flower Pots in <strong>Less than 5 Minutes<\/strong> Using Old Sneakers.<br \/>\n&#8211; How to Cure Content for Your Fan Page with 4 Super Smart Ideas that <strong>Will Save You Over 2 Hours a Day.<\/strong><\/p>\n<ul>\n<li><strong>People want to feel smart, and that they know tricks, secrets, or info that <em>other<\/em> people don&#8217;t know<\/strong>. Therefore, teach your community something unique, or provide them with <strong>\u201cconfidential&#8221; information, or give them that secret data<\/strong> that will make them more interesting and intelligent than any of their colleagues or friends. To do this, you can <strong>include data, facts, percentages,<\/strong> etc&#8230; in the headlines<\/li>\n<\/ul>\n<p>More examples and ideas :<br \/>\n&#8211; <strong>80% of Readers Only Read the Headline<\/strong>. 5 Tricks to Attract the Remaining 20% to See All Your Content.<br \/>\n&#8211; How to Iron Clothes Without an Iron in Less than 5 Minutes. (Hopefully someone really invents this &#8211; :))<br \/>\n&#8211; 15 Mathematical Formulas that Nobody Knows, Except for Sheldon.<br \/>\n&#8211; <strong>2 out of 4 People Consume <\/strong>&#8220;XXXX\u201d. 8 Ways to Create &#8220;XXXX\u201d and Raise Sales.<br \/>\n&#8211; <strong>28% of Executives Excel at XXXX<\/strong>. 8 Exercises to Become Part of this Exclusive Group.<br \/>\n&#8211; How to <strong>Open a Wine Bottle Without a Corkscrew <\/strong>and Not Break It Trying.<\/p>\n<p>By the way, if you&#8217;re interested, here&#8217;s the video of how to do it:<\/p>\n<p><iframe title=\"Mirabeau Wine \/\/ How to open a bottle of wine - without a corkscrew\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/u1wROm-OF9w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li>You can share content that requires a level of seriousness, and you can even use a Call To Action, but in either case, the error lies in sounding like a hysterical ementary school teacher. Therefore, it&#8217;s important to have a brand voice that suits your audience. We&#8217;ve reviewed this in detail in our <a href=\" http:\/\/localhost\/en\/blog\/?p=545\"> previous article <\/a>, be sure to check it out.<\/li>\n<\/ul>\n<p>For example:<br \/>\n&#8211; 4 Amazing Ways to &#8220;XXXX&#8221; <strong>You Won&#8217;t Be Able to Help But Show All Your Friends<\/strong><br \/>\n&#8211; 7 Incredibly Easy Exercises to Tone Your Tummy that <strong>You Can&#8217;t Stop Watching and Practicing.<\/strong><\/p>\n<p><strong><em>It&#8217;s not necessary to say, \u201cshare&#8221;, \u201cclick here here here&#8221;, \u201dwatch this video now now now.\u201c It&#8217;s better to lead your audience indirectly to perform the action you need.<\/em><\/strong><\/p>\n<ul>\n<li><strong>Generate a sense of mystery at the end of each headline<\/strong>. If readers want to know what you&#8217;re hinting to, the only way to find out is to actually see the content. Here&#8217;s a <a href=\"http:\/\/www.viralnova.com\/clever-alternate-uses\/\" target=\"_blank\">simple example<\/a>:<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><center><a href=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES-7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1748\" src=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES-7.jpg\" alt=\"WRITE GREAT HEADLINES 7\" width=\"443\" height=\"243\" \/><\/a><\/center>&nbsp;<\/p>\n<p><center><a href=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES-6.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1759\" src=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES-6.jpeg\" alt=\"WRITE GREAT HEADLINES 6\" width=\"543\" height=\"115\" \/><\/a><\/center>Another idea might be my exaggerated headline that I wrote for this article: &#8220;5 crazily simple tricks to writing ultra-clickable Buzzfeed-like titles, that&#8217;ll blow your mind, break you down, and change your life within 5 minutes of reading this because you&#8217;ll get so many likes, shares, and retweets. # 3 almost made me cry&#8221;<\/p>\n<h2>Words you need to use to write irresistible headlines<\/h2>\n<p>&nbsp;<\/p>\n<p>The <a href=\"https:\/\/docs.google.com\/spreadsheet\/ccc?key=0AhO_gyaQUNXUdDNLZ2twZ0tLVEFDVEVSN0ExaUVMbGc&amp;usp=sharing#gid=8\" target=\"_blank\"> following phrases<\/a> <strong> show up often in the most successful headlines.<\/strong><\/p>\n<p><center><a href=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES-8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1749\" src=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES-8.jpg\" alt=\"writing great headlines\" width=\"395\" height=\"344\" \/><\/a><\/center>Also, we have Iris Shoor&#8217;s amazing article <strong>that analyzes 100 blogs,<\/strong> and shows us which words strangely work the best. <strong>Apparently death, blood, and the word NO, grab the audience&#8217;s attention more than anything<\/strong>.<\/p>\n<ul>\n<li><strong>The articles most shared<\/strong> contained the following words: <strong>&#8216;Kill\u2019, &#8216;Fear&#8217;, &#8216;Dark&#8217;, &#8216;Bleeding&#8217;, and &#8216;War&#8217;.<\/strong> Take a look at a few examples:<\/li>\n<\/ul>\n<p>Ex: \u2018Google shuts down Google reader\u2019? O\u00a0<strong>\u2018Google kills Google reader\u2019?<\/strong><br \/>\nEx: \u201cOracle makes more <strong>moves to kill open source mySQL\u201d<\/strong><br \/>\nEx: \u201c<strong>Big data is dead.<\/strong> What\u2019s next?\u201d<br \/>\nEx: \u201cWhy we <strong>need to kill bigData\u201d<\/strong><\/p>\n<ul>\n<li>Apparently,<strong> the negative forms of verbs and nouns have greater impact<\/strong> and attract more clicks<\/li>\n<\/ul>\n<p>&#8220;8 Tips For Saving Money That <strong>You Can&#8217;t Stop Doing<\/strong>&#8221;<br \/>\n&#8220;7 Ways to Peel a Potato Without a Potato Peeler <strong>You Won&#8217;t Believe Ever Existed<\/strong>&#8221;<\/p>\n<p>Ex: \u201cApple<strong> Is Not The Most Valuable<\/strong> Company In The History\u201d<br \/>\nEx: \u201cLinus Torvalds: <strong>I will not change Linux<\/strong> to \u201cdeep-throat Microsoft\u201d<\/p>\n<p>Finally, take note of these <strong>super-smart <a href=\"http:\/\/www.slideshare.net\/fmsignal\/this-title-matters-more-than-my-talk-speaker-peter-koechley-upworthy#\" target=\"_blank\">tips<\/a> the co-founder of UpWorthy gives about headlines<\/strong>.<\/p>\n<p><center><a href=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES-11.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1763\" src=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES-11.jpg\" alt=\"writing great headlines\" width=\"426\" height=\"240\" \/><\/a><\/center>&nbsp;<\/p>\n<p><center><a href=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES-9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1750\" src=\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2014\/05\/WRITE-GREAT-HEADLINES-9.jpg\" alt=\"writing great headlines\" width=\"536\" height=\"499\" \/><\/a><\/center><strong>So &#8230;Don&#8217;t forget!<\/strong><br \/>\n&#8211; <strong>Create great content and don&#8217;t be afraid to write &#8220;mind-blowing&#8221; headlines<\/strong><\/p>\n<p>&#8211; Think about the <strong>commonalities that your community may have, and write to unite them<\/strong> under the same answer, concern, or solution.<\/p>\n<p>&#8211; <strong>Use the &#8220;Numbers\/List\u201d format to write headlines. Puts the number at the beginning <\/strong>of the sentence, and try to arouse curiosity.<\/p>\n<p>&#8211; <strong>Use words with a negative connotation<\/strong>. Apparently &#8220;7 routines that can&#8217;t stop practicing &#8230;.. <strong>works better<\/strong> than \u201c7 routines that will make you feel better&#8230;&#8221;<\/p>\n<p>&#8211; <strong>While you write, think about the <em>friends<\/em> of your audience<\/strong> <strong>on Facebook and Twitter <\/strong>(Search Marketing Optimization), not only in SEO for Google.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Make your headlines sexier! &nbsp; Actually, to get the title above to be Buzzfeed-worthy, it should be something like this: \u201c5 crazily simple tricks to writing ultra-clickable Buzzfeed-like titles, that&#8217;ll blow your mind, make you break down, and change your life within 5 minutes of reading this because you&#8217;ll get so many likes, shares, and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-656","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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