![\"Show](\"https:\/\/s3.postcron.com\/blog-en\/2018\/06\/cover_emogis.png\" "\\"emojis\\"")
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Love them or hate them, emojis have infiltrated our digital world. They’ve become such a common part of online communication that\u00a0Oxford Dictionaries selected the “tears of joy” emoji\u00a0?\u00a0as its Word of the Year for 2015<\/a>. That same year,\u00a0the\u00a0Emogi\u00a0Research team found that 92 percent of people online use emojis<\/a>. Just how popular are they? In 2017, Facebook reported that an average of five billion emojis<\/a>\u00a0are used on Messenger every day.<\/p>\n Although research also shows that people and brands use emojis differently<\/a>, the bottom line is that emojis are more than a passing fad. If you’re not using them in your social media posts, there are some compelling reasons to start. If you already use emojis in your digital marketing, we have some tips to help you avoid common pitfalls.<\/p>\n Much like images, emojis attract attention. On Facebook, using emojis results in 57 percent more\u00a0likes, 33% more comments, and 33 percent more shares<\/a>. That’s good news for companies that want to increase engagement on social media. Emojis are also searchable, which can also boost engagement by making you easier to find online.<\/p>\n The next time you post on Facebook, think about the message and feeling you want to convey, and add an emoji to help you communicate it. Monitor which posts perform best, and build on that to boost your engagement even further.<\/p>\n Once you know what your followers like, you can develop more creative campaigns, like the ones described in this short video by Likeable Media<\/a>.<\/p>\nReason #1: Increase engagement<\/h2>\n
How to try it<\/strong><\/h3>\n