Christmas is one of the most important dates of the year to create online marketing: a great number of people dive into the Internet to find gift ideas for their shopping ventures. That is why it´s essential to have a digital marketing strategy that is directed to your target audience and has attractive content.
Today I am going to give you some fast tips so you can take as much out of your online marketing efforts as possible. Let´s get started!
1- Make your website as accessible as possible
It is essential that people find your website easily. To achieve this, pay close attention to keywords related to Christmas. Here are a few group word examples that can be popular a few weeks prior to this date:
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“Gift offers”.
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“Cheap gifts”.
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“Gift ideas”.
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“Christmas gifts”.
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“Buy Christmas gifts online”.
It´s important that you look for popular terms (you can use tools such as Trends or the Keyword planner, both from Google) and you can include them on your site, blog or your social networks. Everywhere! That way, your content is better positioned in Google each time someone makes a related search.
2- Plan your movements
Weeks prior to Christmas are filled with a lot of work and stress, so it´s a good idea to plan your online marketing efforts as much as possible.
A good way to do this is to schedule your social media posts, maybe dividing the weeks according to the type of content (the first week for promotions, the second for contests and so on). You can use Postcron to publish posts on Facebook, Twitter, LinkedIn, Google + and Pinterest and that way, save a lot of time in the communication process with your audience.
3- Personalize the design of your marketing pieces
People usually pay attention to the visual identity of your brand, and this also applies to special dates. So, it´s important to include a Christmas detail on the images you use for your website and in social networks.
For example, you can create special Christmas banners, change the colors of your logo provisionally with red and green (the typical colors for Christmas) or add special icons on your page.
4- Take advantage of the efficiency of email marketing
Sent email campaigns are one of the oldest online marketing tools but that doesn´t mean they are not effective. On the contrary, they are still as useful as when Internet began.
That is why I suggest that you create email campaigns informing about developments and promotions on your website or online store. Don´t forget to always focus content that is relevant to your audience: a good opening rate depends on you generating an attractive subject line without loosing sight of what interests your audience.
5- Write special posts on your blog
Blogging (meaning, to generate content within the blog) is an important part of an integral online marketing strategy. So you must use it weeks prior to Christmas, since it can become an important channel for views and of course clients.
Create posts related to the date (for example, gift ideas or something similar) and don´t forget to use keywords that we discussed in the first section. This can position your blog in Google and you have the opportunity to generate new visitors on your delivery platforms.
That is all for today, I hope these suggestions help you improve the results of your online marketing campaigns and that you take advantage of this date to make your brand grow. Do you have other ideas? Please share them in the comments section!