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By Kaarina Stiff

Facebook Groups: Everything You Need to Know About the Latest News

There’s been a lot of coverage about the changes Facebook made in January 2018 and the way its algorithm pays attention to posts from Facebook Groups. For digital marketers, the important thing to remember is that Facebook now assigns a higher priority to Groups than it used to. The focus on Groups makes good business sense.

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By Kaarina Stiff

Three Simple Ways to Maximize Facebook Page Engagement

Facebook is a fantastic tool for digital marketing but to get the best Facebook page engagement, you need to optimize key sections of your Facebook page. These sections are easy to overlook, and in fact, many companies do. As this article describes, two of the biggest mistakes that businesses make with their Facebook page are

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By Kaarina Stiff

How to Schedule Engaging Instagram Stories

For digital marketers, Instagram Stories has become one of the most important social media tools. With more than 800 million active users, Instagram is a huge platform. It launched Instagram Stories in 2016, and the new feature is fast becoming the preferred storytelling platform for influencers and advertisers. As an extension of your Instagram content, Instagram

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By Kaarina Stiff

How Having an Intuitive Website Improves Your Bottom Line

In a world where the human attention span has decreased to eight seconds, having an intuitive website can significantly improve your bottom line. An intuitive website is part of the user experience someone has when they visit your site. Think of it like a visit to a restaurant—we don’t always notice when we receive good

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By Kaarina Stiff

How to Increase Facebook Reach: A Quick Guide to Fan Reactions

As Facebook continues to change its algorithms to improve user experience, it gets harder for digital marketers to effectively increase Facebook reach. This quick guide to fan reactions will help you increase Facebook reach by describing the do’s and don’ts of motivating your fans to do more than just “like” your posts. First, here’s a

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By Kaarina Stiff

7 Easy Steps to Develop an Effective Social Media Marketing Plan

Developing a social media marketing plan for your content can feel like a daunting task. But like most things, having a solid plan to guide your work will make your life much easier. Why should you bother with a social media marketing plan? According to the 2018 Benchmarks, Budgets, and Trends-North America survey, respondents who

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By Kaarina Stiff

5 Steps to Create LinkedIn Posts That Your Network Will Love

LinkedIn is an excellent tool for professional growth and to generate business leads. According to the Content Marketing Institute, 92% of B2B marketers use social media for content distribution. As a result, many people are keen to increase the number of connections they have on LinkedIn. But using LinkedIn effectively isn’t only about the quantity

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By Kaarina Stiff

Why Real Instagram Followers Matter and Where to Find Them

  Did you know more than 80% of accounts on Instagram follow a business? That alone should tempt you to see how Instagram can work for your company. But success on Instagram requires more than just pictures—you also need to connect your activity to a business goal, and you need to attract the right people

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How to Boost Your Conversion Rate? 14 tips to make your metrics blow!

By Guest Author

How to Boost Your Conversion Rate? 14 tips to make your metrics blow!

  In digital marketing, the primary goal is not just to entice the right customers, but also to keep leading them down into generating traffic and sooner or later into convertible leads. However, there are cases where customers stop; making them non-convertible prospects. This sudden stoppage of the customer’s journey can be a result of

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