You’ve heard this advice before: To be successful on social media, you need to be social. But what does being social online look like for a business? In practice, it looks a lot like being social in person. It’s about making genuine human connections with other people by sharing relevant information and adding value. That
Ever had trouble trying to pick just one photo to share a moment on Instagram? You might have already discovered the value of Instagram carousel posts, which allow you to combine up to 10 photos or videos into a single post. Used properly, carousel posts are a fabulous way for companies to tell a visual
With all the latest updates on how Facebook is improving what people see in their news feed, it can be challenging for digital marketers to attract Facebook likes. You might wonder, is Facebook still worth the effort, especially if you don’t have a budget for Facebook ads? The short answer is absolutely. You can still
Are you getting the most out of your social media strategy? As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Why try something new? Because your competitors probably are, which means your social media strategy needs to keep
Instagram users have long asked for the ability to share Instagram posts by other people. That feature isn’t available within Instagram yet, but the social media giant recently started testing something close: the ability to share Instagram posts by others to your own Instagram Stories. As the popularity of Instagram Stories increases, this is a great
Every year, Facebook hosts an annual conference for its software developers called Facebook F8. Why does this matter to digital marketers? Because the conference offers a sneak preview of what Facebook’s developers are working on. This can help savvy marketers be the first to take advantage of new features and tools. We have compiled this list of
Recent LinkedIn updates have made it easier for digital marketers to create high-quality content to engage their professional networks. With these changes, which LinkedIn started implementing in 2017, LinkedIn’s tools more closely match what you can do on other social platforms. Here we summarize five key LinkedIn updates you can start using to get the
Social media videos add a powerful punch to your marketing strategy. In fact, recent numbers suggest that videos get 41% more clicks than text and drive more engagement. But not everyone wants to be on camera. Don’t panic! You can create videos with other material that will engage your audience without you having to play a
With all the focus on social media, you might be tempted to ask if it’s worth the effort to increase traffic to your company’s website. There’s no doubt that social media marketing is one of the best ways to increase your brand awareness, but the numbers also show that websites and web traffic still
There’s been a lot of coverage about the changes Facebook made in January 2018 and the way its algorithm pays attention to posts from Facebook Groups. For digital marketers, the important thing to remember is that Facebook now assigns a higher priority to Groups than it used to. The focus on Groups makes good business sense.
Facebook is a fantastic tool for digital marketing but to get the best Facebook page engagement, you need to optimize key sections of your Facebook page. These sections are easy to overlook, and in fact, many companies do. As this article describes, two of the biggest mistakes that businesses make with their Facebook page are
In a world where the human attention span has decreased to eight seconds, having an intuitive website can significantly improve your bottom line. An intuitive website is part of the user experience someone has when they visit your site. Think of it like a visit to a restaurant—we don’t always notice when we receive good
As Facebook continues to change its algorithms to improve user experience, it gets harder for digital marketers to effectively increase Facebook reach. This quick guide to fan reactions will help you increase Facebook reach by describing the do’s and don’ts of motivating your fans to do more than just “like” your posts. First, here’s a
Developing a social media marketing plan for your content can feel like a daunting task. But like most things, having a solid plan to guide your work will make your life much easier. Why should you bother with a social media marketing plan? According to the 2018 Benchmarks, Budgets, and Trends-North America survey, respondents who
LinkedIn is an excellent tool for professional growth and to generate business leads. According to the Content Marketing Institute, 92% of B2B marketers use social media for content distribution. As a result, many people are keen to increase the number of connections they have on LinkedIn. But using LinkedIn effectively isn’t only about the quantity
