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being social online

By Kaarina Stiff

How to Be Social on Social Media: Behave Like a Real Human

You’ve heard this advice before: To be successful on social media, you need to be social. But what does being social online look like for a business? In practice, it looks a lot like being social in person. It’s about making genuine human connections with other people by sharing relevant information and adding value. That

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By Kaarina Stiff

How to Boost Your Brand With Instagram Carousel Posts

Ever had trouble trying to pick just one photo to share a moment on Instagram? You might have already discovered the value of Instagram carousel posts, which allow you to combine up to 10 photos or videos into a single post. Used properly, carousel posts are a fabulous way for companies to tell a visual

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Must-Try Social Media Tactics for 2018

By Kaarina Stiff

7 Must-Try Social Media Tactics for 2018

Are you getting the most out of your social media strategy? As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Why try something new? Because your competitors probably are, which means your social media strategy needs to keep

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Instagram Posts Story

By Kaarina Stiff

Sharing is Caring: How to Share Instagram Posts to Your Instagram Stories

Instagram users have long asked for the ability to share Instagram posts by other people. That feature isn’t available within Instagram yet, but the social media giant recently started testing something close: the ability to share Instagram posts by others to your own Instagram Stories. As the popularity of Instagram Stories increases, this is a great

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By Kaarina Stiff

Use These 5 LinkedIn Updates to Elevate Your Engagement

Recent LinkedIn updates have made it easier for digital marketers to create high-quality content to engage their professional networks. With these changes, which LinkedIn started implementing in 2017, LinkedIn’s tools more closely match what you can do on other social platforms. Here we summarize five key LinkedIn updates you can start using to get the

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By Kaarina Stiff

How to Create Social Media Videos Without Appearing on Camera

Social media videos add a powerful punch to your marketing strategy. In fact, recent numbers suggest that videos get 41% more clicks than text and drive more engagement. But not everyone wants to be on camera. Don’t panic! You can create videos with other material that will engage your audience without you having to play a

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By Kaarina Stiff

9 Ways to Increase Website Traffic

  With all the focus on social media, you might be tempted to ask if it’s worth the effort to increase traffic to your company’s website. There’s no doubt that social media marketing is one of the best ways to increase your brand awareness, but the numbers also show that websites and web traffic still

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By Kaarina Stiff

Drive Web Traffic by Adding Links in Instagram Stories

  Instagram Stories is a great tool for sharing content that has a short shelf-life, but it has another key advantage that you won’t want to miss: Instagram is starting to let some accounts add clickable links in Instagram Stories. Instagram users have long asked for the ability to add clickable links to posts and comments.

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By Kaarina Stiff

Facebook Groups: Everything You Need to Know About the Latest News

There’s been a lot of coverage about the changes Facebook made in January 2018 and the way its algorithm pays attention to posts from Facebook Groups. For digital marketers, the important thing to remember is that Facebook now assigns a higher priority to Groups than it used to. The focus on Groups makes good business sense.

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By Kaarina Stiff

Three Simple Ways to Maximize Facebook Page Engagement

Facebook is a fantastic tool for digital marketing but to get the best Facebook page engagement, you need to optimize key sections of your Facebook page. These sections are easy to overlook, and in fact, many companies do. As this article describes, two of the biggest mistakes that businesses make with their Facebook page are

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By Kaarina Stiff

How to Schedule Engaging Instagram Stories

For digital marketers, Instagram Stories has become one of the most important social media tools. With more than 800 million active users, Instagram is a huge platform. It launched Instagram Stories in 2016, and the new feature is fast becoming the preferred storytelling platform for influencers and advertisers. As an extension of your Instagram content, Instagram

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By Kaarina Stiff

How Having an Intuitive Website Improves Your Bottom Line

In a world where the human attention span has decreased to eight seconds, having an intuitive website can significantly improve your bottom line. An intuitive website is part of the user experience someone has when they visit your site. Think of it like a visit to a restaurant—we don’t always notice when we receive good

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By Kaarina Stiff

How to Increase Facebook Reach: A Quick Guide to Fan Reactions

As Facebook continues to change its algorithms to improve user experience, it gets harder for digital marketers to effectively increase Facebook reach. This quick guide to fan reactions will help you increase Facebook reach by describing the do’s and don’ts of motivating your fans to do more than just “like” your posts. First, here’s a

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