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Postcron Blog - Social Media Marketing Blog and Digital Marketing Blog

By Lucas Emma
CEO at Postcron.com

How to customize your Instagram Highlights: Strategies + Tools

Do you use Instagram Highlights? They are the Stories you see right below the profile information. If you want to organize your content, and make sure what’s most important stands out. Then, Highlights is the best option for you! Take the example of this toy store in Spain: Instagram Highlights work as a collection or a menu of the

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Facebook Groups

By Lucas Emma
CEO at Postcron.com

UPDATE – How to connect your Facebook Group

In order to connect a Facebook Group to your Postcron account, we’ll need to authenticate through your personal Facebook Profile that has “Admin” role on the Group you’re looking to connect. It is not possible to connect Groups that you are only a member of.  More information on Facebook Page Roles can be found here. Whilst we

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Show What You Mean on Social Media: Say It With Emojis

By Kaarina Stiff

Show What You Mean on Social Media: Say It With Emojis

Love them or hate them, emojis have infiltrated our digital world. They’ve become such a common part of online communication that Oxford Dictionaries selected the “tears of joy” emoji 😂 as its Word of the Year for 2015. That same year, the Emogi Research team found that 92 percent of people online use emojis. Just how popular are they? In 2017,

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IGTV - Instagram TV

By Kaarina Stiff

Hot news from Instagram: Introducing IGTV

Instagram is taking video to a new level with IGTV, a new standalone app for long-form vertical videos. IGTV builds on the success of Instagram Stories and other video features, which have helped Instagram grow to over a billion monthly active users. Here’s a summary of how IGTV works and tips on how to use it.

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being social online

By Kaarina Stiff

How to Be Social on Social Media: Behave Like a Real Human

You’ve heard this advice before: To be successful on social media, you need to be social. But what does being social online look like for a business? In practice, it looks a lot like being social in person. It’s about making genuine human connections with other people by sharing relevant information and adding value. That

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By Kaarina Stiff

How to Boost Your Brand With Instagram Carousel Posts

Ever had trouble trying to pick just one photo to share a moment on Instagram? You might have already discovered the value of Instagram carousel posts, which allow you to combine up to 10 photos or videos into a single post. Used properly, carousel posts are a fabulous way for companies to tell a visual

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Must-Try Social Media Tactics for 2018

By Kaarina Stiff

7 Must-Try Social Media Tactics for 2018

Are you getting the most out of your social media strategy? As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Why try something new? Because your competitors probably are, which means your social media strategy needs to keep

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Instagram Posts Story

By Kaarina Stiff

Sharing is Caring: How to Share Instagram Posts to Your Instagram Stories

Instagram users have long asked for the ability to share Instagram posts by other people. That feature isn’t available within Instagram yet, but the social media giant recently started testing something close: the ability to share Instagram posts by others to your own Instagram Stories. As the popularity of Instagram Stories increases, this is a great

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By Kaarina Stiff

Use These 5 LinkedIn Updates to Elevate Your Engagement

Recent LinkedIn updates have made it easier for digital marketers to create high-quality content to engage their professional networks. With these changes, which LinkedIn started implementing in 2017, LinkedIn’s tools more closely match what you can do on other social platforms. Here we summarize five key LinkedIn updates you can start using to get the

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By Kaarina Stiff

How to Create Social Media Videos Without Appearing on Camera

Social media videos add a powerful punch to your marketing strategy. In fact, recent numbers suggest that videos get 41% more clicks than text and drive more engagement. But not everyone wants to be on camera. Don’t panic! You can create videos with other material that will engage your audience without you having to play a

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By Kaarina Stiff

9 Ways to Increase Website Traffic

  With all the focus on social media, you might be tempted to ask if it’s worth the effort to increase traffic to your company’s website. There’s no doubt that social media marketing is one of the best ways to increase your brand awareness, but the numbers also show that websites and web traffic still

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By Kaarina Stiff

Drive Web Traffic by Adding Links in Instagram Stories

  Instagram Stories is a great tool for sharing content that has a short shelf-life, but it has another key advantage that you won’t want to miss: Instagram is starting to let some accounts add clickable links in Instagram Stories. Instagram users have long asked for the ability to add clickable links to posts and comments.

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