The most important social network of our time in terms of size and relevance is Facebook. For that reason, all the businesses that want to take advantage of the digitization that we live to grow, must include it in their strategies of Social Media. But how do you create a successful Facebook Page?
That’s what we’ll talk about in this blog post! Today we will know what is the importance of Facebook for Digital Marketing, we will review the advantages of having a Page and finally we will give you 6 practical and highly effective tips to build a relevant presence for your business on Facebook. Here we go!
How important is Facebook? A look at statistics
For many people, spending time on Social Networks is part of their daily routine, and in that context Facebook is one of the most used. Besides, a recent study shows that 75% of Facebook users check the site every day.
So, if your business has a Facebook Page greatly increases the chances that your brand is present in the lives of users every day. Now let’s know more about the statistics of this social network, to understand its importance in terms of Digital Marketing:
- Around the world there are over 2 million active monthly Facebook users (data recorded in June 2017).
- As of December 2016 Facebook had more than 1100 million daily active users from mobile phones, with a 23% increase each year.
- For every second, 5 profiles are created in Facebook.
- The most traffic schedule on Facebook is between 1 and 3 PM.
- On Thursday and Friday, engagement on Facebook is 18% higher.
- Every day, upload to Facebook a total of 300 million photos.
- The average browsing time on Facebook is 20 minutes.
- Every minute, published in Facebook 510 thousand Comments, 293 thousand States and 130 thousand photos.
As you can see, Facebook is not only in continuous growth, but also presents an excellent engagement on the part of its users. And because of its expansion around the world, it already has offices in the main cities, including Berlin, Buenos Aires, Mexico City, Sao Paulo and Madrid.
What are the advantages of creating a Facebook Page for your business?
Taking a look at the statistics you can understand that Facebook is an excellent tool to reach your audience, both in terms of its size and the level of interest and loyalty shown by its users. Now we see more specifically what benefits it can bring to create a Fan Page for your business.
1- It allows you to build a brand identity
Creating a profile for your business on Facebook is ideal to convey the identity of your brand. From your profile photo to the tone you use in your posts or the type of content you upload, it’s all about the style and values of your business. Take advantage of all that to build a positive image!
2- Increase contact with your audience
As a social network, Facebook is an ideal place to interact with people interested in your proposals. Generating these dialogues strengthens the relationship between your business and users, and humanizes your brand. So remember to give Likes, respond to comments and reply the private messages that you receive.
3- Helps you get to know your audience
Being present on Facebook and interacting with your audience is the most convenient practice to internalize with your audience profile, and this in turn enables you to fine tune your digital and sales strategies, get opinions on products, know your customers’ concerns, etc.
4- It is a highly effective advertising tool
Since its creation, Facebook has been refining its tools for advertisers, including its refined targeting system and the ability to create personalized ads (it is to say the option of displaying your ad to a specific list of people). This minimizes investment risk.
5- It is a great business search engine
When they want to know more about a business that they liked, people turn to Facebook. There they can know the location of the store, their hours of attention and even communicate with their managers. For more accurate results, Facebook offers search filters (such as location, type of activity, etc.).
6- Report great SEO benefits
Facebook profiles always appear among the first Google search results. For that reason, to position your brand in the most used search engine, nothing like creating a Facebook page.
7- It is a good place to sell
Finally, Facebook is an excellent place to sell, as proven by Tupperware and Avon resellers every year. To learn more about this topic, take a look at our article on how to make a sales party on Facebook.
10- Allows you to provide Customer Service
More and more companies opt for Facebook when choosing the channel through which they will provide customer service (e.g. Movistar). This is largely because the social network offers practical tools to perform these tasks, such as the ability to create automatic responses or a mobile management app.
How to create an effective Facebook Page? 6 infallible tips
Now that you know the advantages of having a Facebook Page to promote your business, we will share with you 6 effective tips for your Fan Page to grow steadily.
1- Optimize your profile
Once you’ve created your brand, it’s important that you completely fill in your profile to showcase a professional image. For this you must use photos in the appropriate resolution and add an accurate and brief description of your commercial proposal.
We also recommend adding your location and business hours. Finally, do not forget to include your contact information so the audience can contact you. You can make all these settings through the menu Information / Edit and Settings.
2- Promote your page
After completing your profile, it’s time to promote your Facebook page to attract new followers and build your community. In this sense it is very advisable to carry out promotional actions both online and offline.
E.g. you can invite your friends and family to give Like to your Fan Page, both via Facebook and via mail, adding links to your site, promoting your Page in your business stationery, etc. In addition, now Facebook allows you to add your Page to your personal account, so that your intimate contacts see it when visiting your profile.
3- Define your communication strategy
Having done all of the above, it becomes fundamental to have a strategy for Social Networks (in this case, Facebook). This will allow you to determine what type of content you will share, how often, what tone and other factors will simplify your task.
In this regard, it is highly recommended to analyze the profile of your audience to understand what type of content will add value, and subsequently create an agenda of publications. You can learn more from all this by putting in our post on how to create a social media strategy in 6 steps.
4- Take advantage of the videos on Facebook
The videos are the star content on Facebook and this is demonstrated every day, to the point that the social network currently competes with YouTube in terms of the number of videos generated by its own users. Alongside this, if your business is aimed at people over 50, posting videos is the ideal strategy to reach them.
So, in addition to publishing entertaining, informative and promotional videos in the day to day, we advise you to change your cover photo by a video to maximize the attractiveness of this type of content. You can p. e.g. create a video presentation of your business (with a minimum duration of 20 seconds and a maximum of 90).
5- Cast live videos
For the same reason cited above, the live videos report a huge success on Facebook. Thus, we advise you to plan Webinars, exhibitions, consultations with the public or coverage of events of your business and transmit them via live streaming.
For this you simply have to turn to Facebook Live, through the buttons of type of publication in the panel of edit of posts, as shown in the image below. Remember to promote your live broadcast days or weeks before performing it, to generate expectation in your audience.
6- Optimize your posts
At the moment of publishing there is a series of practices that you must carry out to maximize the level of exposure of your posts. These include writing brief posts, posting mentions to other users whenever relevant, adding the location of your business and labeling people or your brand in the photos (without abuse).
Along with this we advise you to check the statistics of your page to discover the time in which your posts are more successful and publish at that time. After discovering the most convenient time of day, you can schedule your posts with Postcron so that they are shared automatically in the time that you define.
To conclude we can say that Facebook is and will remain for a good time the most important Social Network in the world. That is why your business must be present in it! Create your Fan Page, follow our advice, and then tell us!
By way of further reading, we recommend the following articles from our blog:
- How to advertise on video on Facebook? 9 tips you cannot and should not ignore to post video ads that convert.
- 5 Tips to Increase Your Sales on Facebook
- How to host a Facebook Party? 3 Techniques to create multiple sales parties succesfully without dying in the process
Did you like this article on how to create a successful Facebook page for your business? Which of the tips do you find most useful or novel? Tell us what you think! And please remember to share this post with your contacts. See you soon! 😉