Facebook is a fantastic tool for digital marketing but to get the best Facebook page engagement, you need to optimize key sections of your Facebook page. These sections are easy to overlook, and in fact, many companies do. As this article describes, two of the biggest mistakes that businesses make with their Facebook page are […]
In a world where the human attention span has decreased to eight seconds, having an intuitive website can significantly improve your bottom line. An intuitive website is part of the user experience someone has when they visit your site. Think of it like a visit to a restaurant—we don’t always notice when we receive good […]
As Facebook continues to change its algorithms to improve user experience, it gets harder for digital marketers to effectively increase Facebook reach. This quick guide to fan reactions will help you increase Facebook reach by describing the do’s and don’ts of motivating your fans to do more than just “like” your posts. First, here’s a […]
Developing a social media marketing plan for your content can feel like a daunting task. But like most things, having a solid plan to guide your work will make your life much easier. Why should you bother with a social media marketing plan? According to the 2018 Benchmarks, Budgets, and Trends-North America survey, respondents who […]
LinkedIn is an excellent tool for professional growth and to generate business leads. According to the Content Marketing Institute, 92% of B2B marketers use social media for content distribution. As a result, many people are keen to increase the number of connections they have on LinkedIn. But using LinkedIn effectively isn’t only about the quantity […]
Rumors have just been confirmed: Google+ is shortly being shut down. This was confirmed in an official statement by Google, in which it was announced that all Google+ APIs will progressively stop working starting January 28, with some intermittent failures, until its final shutdown on April 2, 2019. This closure, obviously, also affects third-party platforms, such […]
In digital marketing, the primary goal is not just to entice the right customers, but also to keep leading them down into generating traffic and sooner or later into convertible leads. However, there are cases where customers stop; making them non-convertible prospects. This sudden stoppage of the customer’s journey can be a result of […]
Whether you are selling or buying, we all agree that video marketing is the way to go. If you still don’t, take a look at these stats: 82% of business see videos as an important part of their marketing strategy. 91% of consumers have watched a video about a product or service they wanted to […]
The growth of Instagram is amazing, right? Let’s not think about numbers for now, what would a teenager answer (whether it’s a boy or a girl) if you asked them if they use Facebook? Without any doubt, the answer would be NO. And let’s be honest, even some of us who are no longer […]
Every year that begins is marked by a series of marketing trends, which determine the paths to follow in order to achieve advertising and commercial success. And 2018 is no exception! That is why today we are going to share with you the 9 most important marketing trends you must follow to reach your audience […]